Summary of the Growth Marketer job at Nova Intelligence

Nova Intelligence is building the most powerful AI platform for enterprise systems, starting with SAP. SAP is the heart of the enterprise: almost every critical business process at the world's largest companies — finance, supply chain, manufacturing, sales — runs on SAP. Our customers use Nova to 5x the productivity of their SAP teams: modernizing legacy code, redesigning business processes, resolving production issues, and more.

Nova Intelligence was founded by AI researchers, repeat entrepreneurs, and the co-inventor of SAP HANA, and has raised $40M from SAP's venture arm, Accel, Conviction, and Chemistry.

Check out the Launch Video

About this role

We’re hiring a full-time Growth Marketer to turn marketing spend into qualified pipeline and build the channels that put Nova in front of enterprise leaders. You’ll own day-to-day execution of our demand generation programs, starting with paid channels and expanding from there: finding what works, making it repeatable, and moving on to the next channel. This is a hands-on role for someone who likes running experiments, analyzing performance, and collaborating with Sales, and who builds things themselves without waiting to be handed a plan.

What you'll do

• Plan and run multi-channel demand gen campaigns (paid search, paid social, content syndication, webinars) that generate MQLs and sales-accepted pipeline

• Manage paid media budgets on Google Ads, LinkedIn, and Meta: build campaigns, test ad copy and creative, and optimize toward cost per opportunity. Test new channels and formats beyond the main three, scale what works, and drop what doesn’t.

• Run a steady cadence of A/B tests on landing pages, gated content, and audiences

• Campaign reporting: track funnel conversion from lead to opportunity and attribute pipeline by channel.

• Build landing pages, lead magnets, and ad variations, working with our designers and contractors when needed

• Build audience and enrichment workflows (Clay, HubSpot) so campaigns reach the right people at target accounts

• Turn customer stories and case studies into ad and campaign assets

• Support field marketing around conferences with pre-event campaigns that help book meetings and follow-up campaigns afterwards

What you'll bring

• 3–5 years in B2B demand generation or growth marketing

• Hands-on experience managing paid campaigns on Google Ads, LinkedIn, and Meta with budget accountability

• Creative, scrappy, and end to end execution – wear multiple hats across designing static ads, editing videos, and being able to make your own ad iterations so marketing is never blocked

• Working knowledge of a marketing automation platform (HubSpot, Marketo, or similar)

• Comfort with data: you build your own reports, understand funnel metrics (MQL, SQL, pipeline, CAC), and can explain what moved and why

• A collaborative approach with design and Sales, and the confidence to push back with data

Nice to have

• Familiarity with intent data, enrichment tools, or multi-touch attribution

• Experience at one or more early-stage companies where you scale programs from 0-1