Attest

Brief Overview of Attest

Attest is an enterprise-grade consumer research platform designed to provide global B2C brands with fast and reliable human insights. The software functions as an AI consumer insights engine that prioritizes data quality and speed, allowing teams to make decisions without the typical delays associated with traditional research. It solves the primary problem of slow, opaque research by providing a transparent and friction-free environment for gathering market intelligence. The platform supports a wide range of content types, from brand tracking and competitor evaluation to creative testing and market analysis. Attest connects users with a massive global audience of over 150 million people, ensuring that brands can reach specific demographics in 59 different countries. This consumer research platform is built on a foundation of real human answers, utilizing a combination of AI and human checks to maintain high data standards. Notable differentiators include a flat-cost pricing model for audiences and a dedicated research expert partnership that supports creators throughout the entire research lifecycle.

Attest Key Features for Content Creators

• Compass AI Co-pilot: This beta feature acts as a research assistant that can create, edit, and analyze surveys based on specific goals. Creators can prompt the co-pilot with simple instructions to design a survey aligned with their objectives or ask for suggestions on new questions to uncover fresh angles. It can also program surveys directly from pasted content drafted off-platform, saving significant time during the setup phase.

• Global Audience Reach: Attest provides access to 150 million respondents across 59 countries, including major markets like the United States, United Kingdom, Germany, Japan, and Brazil. The platform integrates with hundreds of panels worldwide to ensure a diverse range of respondents and prevent panel exhaustion. This allows creators to reach niche audiences for the same flat fee as general audiences, making global expansion research more accessible.

• Multi-Layered Data Quality Methods: The software employs proprietary AI-powered checks to eliminate bad actors and bots before results reach the user. These include Impossible checks for invalid demographic combinations, Improbable checks for overclaiming behaviors, and Behavioural checks that monitor respondent attention. Responses that fail these checks are automatically removed and replaced to ensure the final data is accurate and trustworthy.

• Advanced Results Dashboard: The dashboard includes powerful analysis tools such as statistical significance testing and multiple stacked crosstabs. Creators can use these features to dive deep into quantitative and qualitative data, identifying trends and outliers with ease. The interface allows for the creation of custom segments using and/or/not logic to combine answers, audience waves, and demographics for a detailed view of respondents.

• Multi-Market and Multi-Wave Research: This feature enables creators to run global research with localized and translated questions while viewing aggregate results in a single dashboard in their native language. It is particularly useful for tracking trends across different regions over time, allowing brands to spot leading indicators in one market that might signal future trends in another.

• Innovation Funnel Tools: Attest supports the entire product and campaign lifecycle through creative and concept testing. Creators can use a combination of qualitative and quantitative data to understand which ideas, packaging designs, or messaging resonate most with their target audience. This helps de-risk go-to-market strategies by comparing current customers with future consumer audiences before a full launch.

• Always-On Brand Tracking: The platform allows for continuous measurement of brand awareness and perception through automated tracking. Creators can run dips before and after campaign launches to quantify effectiveness and learn lessons for future activities. This holistic view helps validate strategic decisions by demonstrating their impact on market positioning and competitive standing.

• Expert Research Partnership: Every user has access to a dedicated team of research experts who provide guidance on survey design and audience targeting. These experts actively monitor fill times and response quality across all surveys, helping creators navigate their insights and identify key takeaways. This partnership ensures that even those new to consumer research can produce high-quality, actionable results.

• Dynamic Boards for Storytelling: Users can craft compelling data stories using interactive Boards that can be shared with stakeholders. These boards allow for the addition of narrative context to charts and the ability to iterate on the data story over time. Creators can customize these visuals with brand colors and select specific chart types to make the insights presentation-ready.

• Flexible Data Export Options: The platform supports multiple export formats to facilitate easy sharing of insights across an organization. Users can generate a spreadsheet in .csv format or export presentation-ready files in .png and .ppt formats with a single click. This eliminates the need for manual data manipulation and simplifies the reporting process for marketing leads and insight managers.

Attest Target Users & Use Cases

Attest is built for global B2C brands and professional researchers who require high-speed, high-quality consumer data. The platform is used by marketing leads, insight managers, and product developers at major organizations like Netflix, Unilever, and Nestle. Because it combines an intuitive interface with deep analytical capabilities, it is suitable for both solo creators and large enterprise teams who need to collaborate on research projects.

• Market Analysis: Conducting deep dives into new regions or consumer segments to steer projects in the right direction before investment.
• Seasonal Research: Running ad hoc studies to get ahead of trends and understand what consumers want at specific times of the year.
• Creative Testing: Selecting the most effective messaging and visuals for a campaign by testing them against a target audience.
• Competitor Tracking: Monitoring brand recall and ranking against competitors over time to identify growth opportunities.
• Consumer Profiling: Understanding how existing and target customers behave, what they think, and why they make purchasing decisions.
• Campaign Effectiveness: Running pre- and post-launch surveys to quantify the success of marketing activities and prove ROI.
• Concept Testing: Validating new product ideas or packaging designs through a mix of qualitative and quantitative feedback.
• Customer Experience (CX): Gathering feedback from current customers to improve service delivery and brand loyalty.

Frequently Asked Questions About Attest

• How does Attest combat bots and bad actors?: The platform uses a system of machine learning checks that includes fingerprinting respondents and checking for attention. Every response is assessed for validity and behavioral patterns, and any response that does not meet the standards is automatically removed and replaced.

• What demographics are available in the platform?: Users can access a wide range of demographics including age, gender, region, household earnings, parental status, and education level. In specific markets like the USA, additional demographics such as ethnicity, Hispanic and Latino origin, and DMA are also available.

• Can Attest reach niche audiences?: Yes, the platform can access respondents in 59 countries and is frequently used to survey niche audiences for the same flat fee as a general audience. Feasibility checks can be performed to ensure the specific audience requirements can be met before starting a survey.

• How are respondents incentivized?: Attest uses a mixed-methodology panel approach where respondents are incentivized based on the specific panel they are part of. Incentives may include money, vouchers, loyalty points, or charitable donations, which helps encourage a wide range of people to participate.

• Is data used to train the Compass AI?: Attest does not use personal customer data to train any AI models, including third-party Generative AI tools or in-house models. There are strict opt-outs in place to ensure that data provided by users is not used to train external third-party models.

• What countries are covered by Attest?: The platform provides access to 59 countries across the globe, including Argentina, Australia, Canada, China, France, India, Nigeria, Singapore, the United Arab Emirates, and the United States. New participants are continuously added to increase reach in different regions.

Bottom Line: Should Content Creators Choose Attest?

Attest is a powerful solution for B2C creators and brands that need to move quickly without sacrificing the quality of their consumer data. The platform is particularly valuable for those operating in multiple international markets, as it provides a unified dashboard for global insights and access to a massive pool of 150 million respondents. The main advantages lie in its proprietary AI data checks and the Compass co-pilot, which significantly reduce the manual labor involved in survey design and analysis. While the Compass feature is currently in beta and its pricing may change, it offers a distinct advantage for teams looking to accelerate their research workflow. For brands that require a strategic partner rather than just a tool, the inclusion of dedicated research experts provides high value. Attest is an ideal choice for organizations that prioritize data integrity and need a reliable way to track brand performance and test new concepts on a global scale.