Summary of the Content Marketer and Technical Writer - India Remote job at PA Team Software Consulting Ltd.

About the job

Location:
India Remote

Employment Type:
Full-time

About PA Team

At PA Team, we specialize in delivering cutting-edge automation, RPA, and CX solutions that help businesses achieve scalable efficiency and measurable ROI. We are seeking a Content Marketer and Technical writer
who can transform complex technical concepts into engaging, solution-oriented content that resonates with executives, decision-makers, and tech-savvy audiences.

Role Overview

The Content Marketer and Technical writer will be responsible for creating high-quality, insightful, and persuasive content that positions PA Team as a thought leader in automation, RPA, and customer experience transformation. The ideal candidate should combine strong technical understanding with exceptional storytelling skills, driving ROI-focused narratives across multiple channels including website, LinkedIn, blogs, case studies, whitepapers, and marketing campaigns.

Key Responsibilities

                                             Content Creation & Strategy

• Develop compelling content for automation, RPA, CXone, and digital transformation topics.
  
• Write solution-driven blogs, case studies, whitepapers, eBooks, and ROI-focused content.
  
• Create persuasive copy for landing pages, email campaigns, and sales enablement material.                                                        Social Media & LinkedIn Management
  
• Manage and optimize LinkedIn content calendar, including thought leadership posts, viral content, and industry updates.
  
• Collaborate with leadership to build executive brand presence on LinkedIn.
  
• Experiment with engaging formats (carousels, infographics, polls, short-form posts).                                                                                       Website & Digital Content
  
• Own and manage website content development and updates.
  
• Ensure messaging consistency, SEO optimization, and alignment with buyer journeys.
• Collaborate with design team for UX-driven content experiences.                                                                                                                                Research & Insights
  
• Research industry trends, competitors, and best practices to create authoritative content.
  
• Build ROI-focused storytelling that highlights value propositions and business impact.                                                                                          Collaboration
  
• Work closely with marketing, sales, and product teams to align content with GTM strategy.
  
• Support campaign ideation and contribute creative input for lead generation initiatives.
  

Requirements

Experience & Expertise

• 3–6 years of experience in content writing, copywriting, or content marketing.
  
• Prior experience in writing content in automation, RPA, CX platforms (like CXone) agentic ai, SaaS, or tech domain required.
  
• Strong portfolio of solution-oriented, ROI-focused, and technical content.                                                                                                   Skills
  
• Excellent writing, editing, and proofreading skills.
  
• Ability to simplify complex technical concepts into easy-to-digest content.
  
• Knowledge of SEO best practices and content performance measurement.
  
• Strong understanding of LinkedIn content trends and digital engagement tactics.
  
• Basic knowledge of content management systems (CMS) for website updates.                                                                                          Mindset
  
• Solution-driven and business impact-oriented approach.
  
• Creative thinker who can ideate viral and engaging content.
  
• Highly collaborative, detail-oriented, and deadline-focused.
  

Preferred Qualifications

• Experience in B2B SaaS or enterprise technology content creation.
  
• Knowledge of ABM (Account-Based Marketing) content strategy.
  
• Hands-on experience with LinkedIn analytics, CMS tools (e.g., WordPress, HubSpot), or marketing automation tools.

Content Writer – Key Responsibilities

• Write blogs, case studies, whitepapers, eBooks, and ROI-driven content on automation, RPA, and CXone.
  
• Create website content (landing pages, product/service pages, thought leadership).
  
• Manage LinkedIn content calendar – engaging posts, carousels, infographics, viral content.
  
• Support sales & marketing teams with persuasive copy for campaigns, emails, and sales collateral.
  
• Research industry trends and competitors to create insightful and solution-oriented content.
  
• Ensure SEO optimization and performance-driven content publishing.
  
• Collaborate with design team for visual + copy storytelling.
  
• Maintain brand voice consistency across all content.
  
• Analyze content performance and suggest improvements.