Summary of the Content + Social Media Manager job at Swanson Health

Competitive Benefits • Fitness Center Reimbursement • Product Discount

Who We Are:

Swanson Health Products has been committed to bringing wellness to the world for over 50 years. As a leader in the vitamins, supplements, and natural wellness industry, we focus on delivering science-backed, high-quality products that support healthier lives. We are a digitally driven organization investing in innovation, customer experience, and data-informed growth. 

About the Role:

• Ideate, script, film, and edit engaging short-form and long-form videos and graphics optimized for TikTok, Instagram Reels, YouTube Shorts, and LinkedIn.
• Partner with the videographer on quarterly long-form video shoots in Fargo, ND, supporting planning, production, and post-production needs.
• Collaborate with internal subject-matter experts, including Registered Dietitians and Licensed Nutritionists, to develop accurate and engaging wellness content.
• Manage the monthly content calendar, schedule posts, and oversee day-to-day publishing across Meta, TikTok, YouTube, and LinkedIn.
• Source, brief, and direct UGC creators through platforms such as Billo to maintain a consistent pipeline of organic and ad-ready content.
• Lead daily community engagement in partnership with Customer Support to strengthen brand affinity and create a positive customer experience.
• Plan and execute social collaborations, giveaways, and other community-building initiatives.
• Partner with SEO, Paid Social, Influencer, PR, Creative, and other marketing teams to align content with search intent, campaign priorities, and business goals.
• Write platform-native captions and social copy tailored to distinct audiences and channel formats.
• Organize and maintain digital asset libraries, structured folder systems, naming conventions, and handoff processes.
• Monitor channel performance and report on engagement, reach, video views, audience growth, and other key metrics.
• Translate performance insights, audience feedback, and social trends into actionable content improvements and new opportunities.
• Stay current on platform updates, emerging formats, viral audio, creator trends, algorithms, and best practices across social media.
  

What We Are Looking For:

• 3–4 years of hands-on experience managing social media accounts and producing original content for consumer brands.
• Demonstrated experience with mobile and desktop video production and editing using tools such as CapCut, Adobe Premiere Pro, or similar platforms.
• Experience managing UGC creator platforms, developing creator briefs, and building productive creator relationships.
• Proven ability to write engaging, platform-native social copy for distinct audiences and channels.
• Strong understanding of social media trends, viral audio, platform algorithms, content formats, and social analytics.
• Experience managing content calendars, publishing workflows, digital asset libraries, and cross-functional creative processes.
• Strong organizational skills and attention to detail, with the ability to manage multiple projects and deadlines.
• Comfort working independently while collaborating closely with creative, marketing, SEO, paid media, customer support, and subject-matter experts.
• Strong written and verbal communication skills.
• Experience with social analytics and reporting, including the ability to turn performance data into clear recommendations.
• Experience with influencer marketing, PR, brand collaborations, or e-commerce is a plus.
• Experience creating content in the wellness, health, beauty, or consumer packaged goods space is preferred.

Why Join Us:

• Join a trusted wellness company with more than 50 years of experience.
• Own and grow the organic social presence for a recognized health and wellness brand.
• Create a wide range of video, static, creator, and community-focused content across leading digital platforms.
• Collaborate with creative, SEO, paid media, influencer, PR, customer support, and wellness experts.
• Help connect customers with quality wellness products through useful, engaging, and authentic content.
• Make a measurable impact through thoughtful storytelling, community engagement, and ongoing content optimization.