Summary of the SOCIAL MEDIA SPECIALIST job at Red Bull

Company Description

The Social Media Specialist will be the creative engine behind the Red Bull social presence, bringing bold ideas, fresh storytelling, and cultural relevance to every platforms (TikTok and YouTube above all).

This role is responsible for ideating dynamic, social-first content that fuels fan growth, drives engagement, and positions the brand at the forefront of entertainment and sports.

This role will be also responsible to lead the social agency, social video makers and video editors in executing the social ideas, both during events or during the daily content production.

They ensure consistency in tone of voice, visual language, and storytelling across all channels. Constantly plugged into emerging trends and platform evolutions — with a sharp focus on TikTok and YouTube Shorts — the Social Media Specialist transforms real-time insights into relevant, high-performing content.

Data-driven and forward-thinking, this role translates performance insights into actionable strategies, continuously elevating social media expertise and digital capabilities across the organization.

Job Description

SOCIAL CONTENT 

Develop and produce social first content concepts around our marketing mix with a hyper focus on local relevancy and the youngest target.

Works closely with local internal content makers to ensure content is made for-platform to maximize performance.

Has a strong understanding of what local content will work with a local audience, and how to program it.

CHANNEL MANAGEMENT

Support the social media manager in developing the editorial plan of the Red Bull Italia social ecosystem using the right mix of local and global content to ensure year-long audience engagement.

Develops activation plans with the other marketing departments to maximize reach of the local and global activations.

Take a fresh tone of voice to Red Bull existing social channels: focus on TikTok and YouTube.

Have always a fresh and proactive eye on innovation and new digital trends and tools.

COMMUNITY AND ANALYTICS

Build community through social media community management and community focused initiatives.

Optimizes channel performance through use of analytics.

Qualifications

Social Media Knowledge and Social native.

At least 2 years of Social Media job experience.

Passionate about TikTok, YouTube and new digital emerging trends.

Experience in social content commissioning and creation.

A collaborative and creative mindset and curious about creators’ content, national and international.

Knowledge of the basic mobile app for video and photo editing.

Fluent in English.

Annual gross salary range: € 34.000 - € 40.000 based on your level of experience, technical skills, and scope of responsibilities. Our company applies the National Collective Labour Agreement for Commerce sector (CCNL Commercio).

Additional Information

Red Bull S.r.l. is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We welcome applications from all members of society irrespective of age, sex, disability, sexual orientation, race, religion.