Summary of the Social Media Specialist job at Plata Card

Marketing team:

We're looking for someone to own the bank's organic social media end to end: from the content plan to publishing and figuring out why a post took off or didn't. Everything is built in-house, with no agencies involved.

Challenges that await you:

• Run the content plan for Instagram and Facebook, with a distinct format and tone for each platform, and publish posts yourself
• Build content around Mexican cultural codes, current internet culture and art
• Set up in-house production: scripts, storyboards, references, and working with designers and motion designers
• Regularly review hits and flops, spot patterns and scale what works
• Monitor SOV, sentiment and competitors through social listening together with the marketing analytics team, and adjust tactics and strategy based on shared findings
• Stay in sync with the product team: prioritize announcements, understand features and explain them simply and clearly to the audience

What makes you a great fit:

• 3+ years in social media, ideally in fintech, banking or another high-trust industry
• Experience creating aesthetic or art-driven content for social media
• Comfort working with data: reach, engagement rate, performance by format and competitor benchmarking
• Basic knowledge of contemporary art and visual culture, and a strong eye for Mexican creative work
• Ability to quickly understand a financial product and explain it in plain language
• Native or C1 Spanish, B2+ English
• Experience using AI tools in production and strategy is a strong plus