Summary of the Social Media Manager job at optinizer

Job Title: Remote Social Media & Content Research Specialist

Job Type: Full-Time | Independent Contractor

Schedule: most likely 9AM - 6PM PST

About the Role:

A creative and analytical Social Media & Content Research Specialist is needed to support a growing content and media brand. This role focuses on content research, trend analysis, social media management, content organization, and strategic support for the creator's online presence.

The ideal candidate is highly knowledgeable about social media trends, content performance, audience engagement, and platform growth strategies. They should be proactive in identifying opportunities, researching competitors, and helping generate content ideas that align with the brand's goals.

Key Responsibilities:

Content Research & Trend Analysis

• Research emerging social media trends and viral content opportunities
• Monitor competitors, creators, and industry leaders
• Identify content themes, formats, and strategies that drive engagement
• Provide recommendations for future content initiatives

Social Media Strategy Support

• Assist in developing content calendars and posting schedules
• Support audience growth and engagement strategies
• Analyze content performance and identify improvement opportunities
• Research platform updates, algorithm changes, and best practices

Content Organization & Publishing

• Organize content assets and maintain content libraries
• Schedule and publish content across social media platforms
• Coordinate content workflows and posting timelines
• Maintain consistency across brand messaging and online presence

Performance Tracking & Reporting

• Track content performance metrics and audience growth
• Monitor engagement, reach, and platform analytics
• Prepare reports and recommendations based on data insights
• Help identify successful content patterns and opportunities

Creative Support

• Brainstorm content ideas and campaign concepts
• Assist with content planning and execution
• Support creator-led initiatives and brand projects
• Collaborate on creative strategies that increase visibility and engagement
  
  

Qualifications & Ideal Traits:

Must-Have

• Previous experience in Social Media Management, Content Marketing, or Digital Marketing
• Strong understanding of social media platforms and trends
• Experience researching content opportunities and audience behavior
• Strong organizational and analytical skills
• Excellent written communication skills
• Ability to work independently and proactively
  
  

Preferred

• Experience supporting influencers, creators, production companies, or personal brands
• Familiarity with Instagram, TikTok, YouTube, and emerging platforms
• Experience using content scheduling and analytics tools
• Basic understanding of content strategy and digital audience growth
  
  

Working Environment:

• Fully remote role
• Creative and fast-paced environment
• Opportunity to contribute directly to content strategy and growth
• High level of autonomy and ownership
• Collaborative partnership with a content creator and entrepreneur
• Potential for long-term growth as the brand expands

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