Summary of the Social Media Specialist job at Marshall White

Marshall White, the benchmark in Melbourne's premium real estate market, has an exciting opportunity for an experienced and strategic Social Media Specialist to lead social media initiatives within our high performing Marketing team, based in Armadale.  Marshall White is celebrated for excellence across Residential Sales, Project Marketing, and Property Management, and for delivering exceptional client experiences. 

With nine offices across some of Melbourne's most prestigious suburbs, including Stonnington, Boroondara, Port Phillip, Bayside, Manningham, and the Mornington Peninsula, Marshall White is one of the most trusted and respected brands in luxury real estate. These achievements are grounded in our core values: 

Integrity – We do what we say, and we do what's right. 
Teamwork – We believe in winning together and thriving together. 
Professionalism – We strive for excellence in every moment. 

Why Join Marshall White? 

• Own a Premier Digital Brand: Take full ownership of the social media strategy and voice for Melbourne's most respected luxury property agency. 

• Strategic Influence: Shape high impact campaigns that elevate property marketing, strengthen brand positioning, and drive genuine audience growth, with real input into broader marketing strategy. 

• Autonomy & Trust: Operate as the go to expert on social media, with the independence to set direction and see it through. 

• Collaborative Team: Thrive among passionate professionals in a culture founded on support, learning, diversity, and well being. 

• Professional Development: Access industry leading growth, training, and the opportunity to contribute meaningful innovation in social and digital marketing at a senior level. 

About the Role 

Reporting to the Head of Digital Marketing, the Social Media Specialist will take ownership of Marshall White's social media strategy end to end, setting direction and driving execution to increase brand awareness, optimise marketing performance, and maintain a powerful, consistent online presence. This is a senior, strategically minded role for someone who can both set the vision and roll up their sleeves to deliver it, while offering authoritative insight and recommendations on emerging trends to senior stakeholders. 

Key Responsibilities 

Strategic Social Media Leadership 

• Lead the development, implementation, and ongoing evolution of paid and organic social media strategy across multiple channels, including copywriting, visual content direction, and publication. 

• Own project management of social and digital marketing initiatives, directing collaboration between internal teams and external partners for campaign execution and creative production. 

• Set best practice standards for social media across the business and drive continuous improvement in performance and process. 

Content Strategy & Curation 

• Partner closely with the design team to direct engaging, on brand content tailored for each platform, with a discerning eye for luxury brand standards. 

• Oversee the build, curation, scheduling, and engagement strategy across all social media accounts. 

Analysis, Reporting & Insights 

• Deliver regular, high level reporting on social media performance, translating data into insights and actionable recommendations that meet business objectives and KPIs. 

• Lead ongoing research into competitor activity, emerging platforms, and consumer behaviour trends, proactively advising the business on opportunities. 

Advisory & Stakeholder Management 

• Act as the internal authority on social media, championing best practice and a consistent brand voice across the organisation. 

• Partner with senior marketing and digital stakeholders to coordinate business wide social media campaigns and strategic initiatives. 

• Maintain content and engagement standards across all digital communications, with accountability for brand consistency at scale. 

Skills & Experience 

• Substantial, proven experience in branded social media management at a senior or strategic level, including strategy development, content planning, paid advertising, and performance analysis (experience in luxury, real estate, or property marketing highly regarded). 

• Strong strategic and project management capability, confident owning multiple projects, priorities, and stakeholder relationships simultaneously. 

• Advanced creative flair, research acumen, and data driven analytical capability, with the confidence to translate insight into strategic recommendations. 

• Advanced copywriting and communication skills, with exceptional attention to detail and a sophisticated understanding of audience engagement. 

• Polished, professional stakeholder management, able to influence and collaborate seamlessly with senior leaders, creatives, agencies, and business teams. 

• Deep, current knowledge of social media platforms (Facebook, Instagram, LinkedIn, TikTok, YouTube, etc.) and how each serves a premium brand. 

• Proven expertise in scheduling, monitoring, and reporting tools for social media analytics. 

• Practical knowledge of AI tools for content creation, scheduling, and performance analysis, with the ability to apply them to improve efficiency and output quality. 

• Comfortable working autonomously as the sole social media specialist, with the confidence to set and own the strategy end to end. 

Benefits 

• Join a dynamic, forward thinking brand and take genuine ownership of the digital strategy for Melbourne's leading real estate agency. 

• Enjoy competitive remuneration reflective of your seniority, social events, and a healthy, diverse, and inclusive workplace. 

• Direct access to ongoing learning, industry mentorship, and opportunities for innovative, high impact work. 

• Contribute to a team that values your expertise, celebrates achievement, and invests meaningfully in your professional growth. 

How to Apply 

If you're an experienced social media professional ready to take ownership of strategy, lead with confidence, and shape the online presence of Melbourne's most prestigious real estate agency, we would love to hear from you! Apply now to join Marshall White as our Social Media Specialist. 

• Applicants must reside in Melbourne and have full Australian working rights. 
• Only shortlisted candidates will be contacted. 

Recruitment agencies: This position is managed internally; agency submissions are not required.