Summary of the Social Media Manager (On-Site) job at Integra Beauty

Who We Are:

At Integra, we are a team of relentless innovators driven by a passion to push boundaries, move fast, and redefine what’s possible in consumer goods. Headquartered in Dania Beach, Florida, with key operations in Ohio, we thrive on agility-pivoting with purpose, taking bold risks, and continuously raising the bar for modern product innovation.

We engineer cutting-edge digital platforms and scale high-performance products across online marketplaces, mobile, social, and retail channels. As the engine behind category-defining brands like L’ange and OFIR, Integra Beauty is actively paving the way for unlimited brand incubation. Every product we launch and every platform we build is rooted in an unwavering focus on the consumer experience and a drive for real, measurable results. We want to continue to grow our team of exceptional talent that is action-oriented, adapts effortlessly to shifting landscapes, and are ready to shape the future of modern consumer brands! 

About the Role

We are seeking a creative, trends-obsessed Social Media Manager to lead our organic strategy and execution across Instagram, TikTok, YouTube Shorts, and Pinterest. You’ll own our content calendar, concept platform-native campaigns, and drive daily engagement while keeping our brand ahead of algorithm shifts and social commerce trends (including TikTok Shop). Collaborating closely with Creative, Brand, and Paid teams, you'll act as the pulse of our community- turning real-time internet culture and performance analytics into high-impact social content.

Content & Channel Management

• Own the organic content calendar across platforms (Instagram, TikTok, YouTube Shorts, Pinterest, etc.)

• Adapt brand/campaign/product messaging into native, platform-specific content

• Manage day-to-day posting, captions, and channel upkeep

• Stay current on platform trends, formats, and algorithm shifts

Social-First Campaigns

• Conceive and pitch campaign ideas designed natively for social (not just repurposed from other channels)

• Build formats around platform-specific mechanics (trends, sounds, challenges, series)

• Partner with Brand/Creative early so social isn't an afterthought in campaign planning

• Own creative concepting for always-on and moment-driven social content

Community & Engagement

• Monitor and respond to comments, DMs, and mentions in brand voice

• Flag customer service issues to the right team (vs. Gladly/CX)

• Build relationships with community members and repeat engagers

Cross-Functional Coordination

• Translate campaign/product launch plans (from your Pod) into social content

• Coordinate with the paid social/affiliate team so organic and paid don't collide or duplicate

• Work with Creative on asset needs specific to social formats

Creator/Influencer Touchpoints (organic side)

• Repost/amplify creator content organically

• Identify emerging creators for outreach (handoff to affiliate/partnerships team as needed)

• Align posting with tiktok/tiktokshop and instagram shop tagging needs

Reporting & Insight

• Track organic engagement, follower growth, and content performance

• Surface content learnings back to Brand/Product/Affiliate to inform strategy

• Competitive/trend monitoring (what's working for competitors, category)

Crisis/Reputation

• First responder for social listening on brand sentiment issues

• Escalation path for PR-sensitive moments

• 3–5+ years in social media management, organic content creation, or digital marketing (D2C, e-commerce, or consumer brand experience preferred).

• Proven track record of growing organic audiences and managing multi-channel social calendars across Meta, Instagram, TikTok, YouTube Shorts, and Pinterest.

• Hands-on experience with social commerce tools, specifically TikTok Shop and Instagram Shop integration and tagging.

• Strong creative ideation skills with a deep understanding of platform-specific mechanics (trending audio, native formats, series, and viral mechanics).

• Experience partnering with Creative, Paid Media, and Influencer/Affiliate teams to align messaging and avoid content duplication.

• Proficiency in social analytics tools (e.g., Sprout Social, Dash Hudson, platform native analytics) to translate engagement metrics into strategic insights.

• Excellent written communication skills in a distinct brand voice, with experience handling community engagement and flagging PR/reputation risks.

• Experience with social media management software.

• basic video/image editing skills tailored for quick-turn social content (CapCut, Canva, Adobe Creative Suite).

• Medical, Dental, Vision, Life Insurance

• 401k plan

• Additional Opt-In Insurances

• Vacation + Sick Time Pay

• L'ange Hair Product Stipend- a quarterly stipend to help you refresh your favorite L'ange products and also try new products!

• Action Oriented

• Situational Adaptability

• Drives Results