Summary of the Social Media Manager (SMM) - inVision job at indrive

Key Responsibilities

• Develop and maintain the content plan across Instagram, Telegram, TikTok, and YouTube.
• Translate complex information about academic programs, pedagogy, and university life into engaging social formats.
• Ensure all content aligns with the university's tone of voice, USPs, and messaging guidelines.

• Create, schedule, and publish posts; manage event calendars and announcements (internal digests, RSVP events, pre-launch campaigns).
• Build funnels, UGC campaigns, and news hooks.
• Produce template-level visual content in Figma.

• Act as creative producer for outsourced video content.
• Define formats, draft scenarios (with the copywriter), brief production teams, and manage approvals.
• Maintain the media bank (photos, videos, assets).

• Coordinate collaborative posts, influencer partnerships, and media activities.
• Liaise with the inDrive PR team on joint tasks.
• Define briefs and quality-control external outputs for tone and messaging consistency.

• Manage student contributors who help produce content.
• Assign tasks, review outputs, and maintain quality standards.

• Track content performance using analytics tools (Looker Studio, native platform analytics, or equivalent).
• Analyze engagement data, identify high-performing formats, and adjust content strategy accordingly.

Skills, Knowledge and Expertise

• Bachelor's degree in Marketing, Communications, Journalism, Digital Media, or a related field; relevant digital marketing/SMM certifications are a plus.
• 2–4 years of experience in social media management, content marketing, or digital communications; experience in education, EdTech, or mission-driven organizations is a plus.
• Experience coordinating freelancers, student teams, or external contractors is preferred.
• Expertise in social media platforms (Instagram, Telegram, TikTok, YouTube); content planning and editorial calendar management.
• Basic design skills (Figma, Canva); experience briefing and coordinating video production.
• Familiarity with analytics tools (Looker Studio, Google Analytics, or native platform insights).
• Copywriting and storytelling skills in Russian and English.
• Familiarity with funnel building, UGC strategies, and news hooks; media bank and asset management experience.
• Strong editorial judgment and ability to work with complex information.
• Ownership mentality and self-organization.
• Clear written and verbal communication in Russian and English (Kazakh is a plus).
• Coordination skills across multiple stakeholders (production teams, PR, students, copywriter).
• Attention to detail and quality standards; proactive problem-solving.
• Cultural sensitivity and understanding of the Central Asian youth audience.

• Understanding of content marketing principles and social media algorithms.
• Knowledge of the Central Asian digital media landscape.
• Familiarity with higher education or EdTech sector communications.
• Awareness of current trends in short-form video, Telegram channel management, and youth-oriented content formats.