Summary of the Paid Social Media Lead - Marketing Activation job at H&M Group

Job Description

WHAT YOU’LL DO  

As global Paid Social Media Lead, you’ll own and develop the Paid Social channel, driving best-in-class activation across platforms while enabling markets and teams to deliver strong performance and continuous improvement. You’ll combine strategic direction with hands-on expertise, ensuring consistent execution and innovation across our Paid Social ecosystem. 

Your key responsibilities include: 

• Own the global Paid Social setup, including channel strategy, activation principles and ways of working. 
• Define, maintain and evolve best practices across format and platforms such as Meta and TikTok. 
• Ensure consistent application of Paid Social best practices across markets globally and agency partners. 
• Define and prioritise Test & Learn initiatives, scaling proven approaches globally. 
• Collaborate closely with platform partners to drive innovation and capability development. 
• Align Paid Social development agenda with cross-channel media initiatives. 
• Work closely with internal team such as Creative Production, Measurement & Analytics to enable effective Paid Social activation. 
• Share insights, learnings and updates to drive continuous improvement across markets. 

WHO YOU’LL WORK WITH  

You’ll work in a highly collaborative, global environment, partnering with Paid Media Specialists, Creative Production, Measurement & Analytics teams and external platform partners and agencies. You’ll play a key role in connecting strategy, activation and performance, ensuring Paid Social delivers maximum impact for H&M across markets. 

WHO YOU ARE  

You’re a Paid Social expert with a strong analytical mindset and a passion for driving performance through innovation and collaboration. You’re structured, proactive and confident in working across teams and stakeholders, with the ability to turn insights into action. 

We are looking for people with: 

• 7-9 years’ experience in Paid Social, digital media or performance marketing roles. 
• A Bachelor’s degree in Business, Marketing, Economics or a related field. 
• Strong expertise in Paid Social platforms and advertising products, such as Meta and TikTok. 
• A structured and analytical mindset, with experience leading Test & Learn initiatives. 
• Ability to translate performance data into actionable improvements and best practices. 
• Strong stakeholder management skills, with experience working across teams and with external partners. 
• Clear and confident written and verbal communication skills in English. 

WHO WE ARE      

H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make.      

We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, our scale, and our knowledge to push the fashion industry towards a more inclusive and sustainable future.      
  

WHY YOU’LL LOVE WORKING HERE        

At H&M Group, we are proud to be a vibrant and welcoming company. We offer our employees attractive benefits and extensive development opportunities across the globe. You’ll be part of a collaborative environment where your ideas matter.  
  

JOIN US       

Our uniqueness comes from a combination of many things - our inclusive and collaborative culture, our strong values, and opportunities for growth. But most of all, it’s our people who make us who we are.       

This is a permanent position based in Stockholm. Please apply as soon as possible by submitting your CV in English. Due to data privacy regulations, we only accept applications through our career page.   

We are committed to a recruitment process that is fair, equitable, and based on competency. We therefore kindly ask you to not attach a cover letter in your application. 

Additional Information

As many of us are currently on summer holiday, we will begin reviewing applications and continuing the recruitment process in August. We truly appreciate your patience and understanding during this period and will be in touch as soon as possible once we are back.