Summary of the Social Media Manager job at GoSpooky

Who we are 

We’re GoSpooky: a global social agency built for the speed of culture.

We create social-first work for brands that want to stay relevant, from TikToks that land on the For You Page to creator campaigns, community strategies, TikTok Shop, social affiliates and live shopping. If it shapes internet culture, we are probably already on it.

Our teams combine strategy, creativity, community, commerce, gaming and data to turn cultural moments into brand impact. As official partners of Instagram and Snapchat, and partners and social affiliates of TikTok Shop, we work with brands such as KLM, Samsung, JBL, HEMA, Prime Video NL, AXE, Etos, Vodafone, Zeeman and Picnic.

We’re driven by bold ambition, endless creativity and authentic people. People who challenge the obvious, move with culture and create work that feels real, relevant and impossible to ignore.

We’re always looking for people who understand the internet, bring fresh perspectives and are excited to shape what social can become next. If you’re ready to move fast, think big and make an impact, you’ll fit right in.

Who we are
We’re GoSpooky: the ones who get all things social. A global agency made for the social era. We grow brands through content, community and commerce, keeping them at the forefront of culture. Social isn’t just first, it’s the foundation.

From creatives and commerce specialists to game designers and data analysts, we cover the full social spectrum. If it shapes internet culture, we’re on it, making fast, bold and relevant work that actually gets shared.

From TikToks that breaks the “for you” page, to creator stories built with real community insights, all the way to TikTok Shop, social affiliates and live social shopping that convert in real time.

As official partners of Instagram and Snapchat and partners and social affiliates of TikTok (Shop), we work with brands like KLM, JBL, Samsung, Prime Video and HEMA. Driven by bold ambition, endless creativity and authentic people, our teams think ahead, react fast and keep brands culturally relevant. Whether it’s live social shopping, creator management, social-first campaigns or turning a trend into a brand moment.

We’re always looking for fresh energy: people who bring new perspectives, challenge the norm and help us and our clients evolve. If you love shaking up social, thinking big and moving fast, you’ll fit right in.

The Role

As a Medior Social Media Manager, you'll own the day-to-day social media management for a portfolio of brands, translating brand strategy into social-first content that people genuinely want to engage with.

You'll be responsible for planning, coordinating and optimising content across the full content lifecycle from developing content calendars and identifying reactive opportunities to analysing performance and guiding execution. You'll work closely with Strategists, Creatives, Community Managers, Designers, Motion Designers and the Data & Insights team to ensure every piece of content is platform-native, strategically aligned and delivers results.

Reporting to the Social Media Management Lead, you'll also act as the primary day-to-day contact for your clients, building strong relationships and providing data-driven recommendations that help their brands grow on social.

What you’ll do

• Own the day-to-day social management for a portfolio of client accounts, from planning through publishing.
• Build content plans that connect individual posts into a clear, long-term social narrative.
• Collaborate with strategy and creative teams to develop social-first ideas tailored to each platform.
• Analyse content performance, translate insights into actionable recommendations and continuously optimize future work.
• Spot trends, audience behaviours and reactive opportunities that brands can authentically tap into.
• Guide content from concept to publication, ensuring everything meets GoSpooky's creative standards.
• Build strong client relationships by providing strategic advice, presenting recommendations and helping clients understand what drives results.

What we’re looking for

• 3–5 years of experience in social media management, preferably within an agency or fast-paced brand environment.
• Proven experience managing multiple client accounts and acting as a trusted day-to-day client contact.
• Strong experience creating content plans and editorial calendars for social media.
• Deep knowledge of TikTok, Instagram, YouTube Shorts and other emerging social platforms.
• Ability to interpret performance data and translate insights into practical recommendations.
• Experience coordinating projects across multiple internal stakeholders while managing competing priorities.
• Excellent communication and presentation skills, with confidence working directly with clients.
• Highly organised, proactive and comfortable working in a collaborative, fast-paced environment.
• A genuine passion for social media, internet culture and identifying trends before they become mainstream.
• Fluent in English, both written and spoken.

Nice to Have

• Experience working with consumer-facing brands.
• Familiarity with social media management and analytics platforms.
• Experience developing reactive or real-time social campaigns.
• Knowledge of creator marketing or influencer collaborations.

What’s in it for you?

• Flexible holiday policy for a proper recharge
• Commuting allowance
• Remote working possibilities in agreement with your team
• A MacBook for peak productivity
• Training opportunities to develop your skills and grow with us
• Healthy communal lunches to keep you fueled
• Fun events to connect, recharge, and bond as a team
• Phone allowance of up to €25/month (role dependant)
• Unlimited mental health and well-being support via OpenUp
• A pension plan where you contribute a percentage of your salary
• Gift card and birthday wishes every year
• Dutch classes for international team members

Apply for the job
So, do you want to join our team? We’d love to hear from you!   Please note: a valid EU work permit is required for this role.

GoSpooky is an equal-opportunity employer. Our hiring decisions are based on objective measures and we will not discriminate against any aspect of your identity. We believe that a diverse team is crucial to our collective success and value an inclusive culture where everyone can make their impact and bring their true unique selves to work.