Summary of the Social Media Manager job at BurdaLuxury

Job Overview
APX Luxury is seeking a Social Media Manager to grow the digital presence of Lifestyle Asia Hong Kong and Prestige Hong Kong. This role focuses on increasing audience reach, strengthening brand visibility, and driving meaningful engagement across platforms.

You will create and execute compelling, on-brand content, optimize performance through data-driven insights, and support the development of social strategies across APAC. Strong writing and editing skills, excellent time management, and an understanding of luxury and lifestyle branding are essential.

Responsibilities

• Manage social media channels for Lifestyle Asia Hong Kong and Prestige Hong Kong, including editing and posting, ensuring all content is on-brand, high-quality, and consistent.
• Grow audience reach and engagement by optimizing platform presence and content performance.
• Monitor breaking news, trends, and cultural moments, and publish timely, relevant content.
• Identify compelling topics and content ideas that drive traction and engagement across platforms.
• Plan and execute content calendars and syndication schedules.
• Optimize paid and organic performance through real-time boosting, testing, and data-driven insights.
• Track budgets and manage spend across campaigns of varying scale.
• Analyze audience data and performance metrics to refine targeting and strategy.
• Coordinate with internal teams to deliver campaigns aligned with KPIs and maintain strong client relationships.
• Collaborate with the events team to ensure effective promotion and coverage.
• Continuously improve performance by capturing and acting on social media insights and analytics.
• Support the editor-in-chiefs in shaping social strategy and collaborate with APAC markets to share insights and best practices.
  

Requirements 

• A passion for writing engaging and creative social media content, with the ability to produce high-quality bilingual copy(English and Chinese)
• Proven experience developing and managing social media channels such as Instagram, Facebook, YouTube, Threads, RedNote and LinkedIn.
• Native-level fluency in English is essential; proficiency in Cantonese and/or Mandarin is preferred
• Strong analytical skills, with experience using social analytics tools to track and optimize performance.
• A keen awareness of trends, news, and culturally relevant, buzzworthy topics.
• Experience in social media marketing, digital media, content creation, or copywriting; fresh graduates with strong potential will also be considered.
• Excellent writing and copy-editing skills, with the ability to adapt tone of voice to reflect brand identity and engage target audiences.
• Familiarity with social media management, analytics, and content creation tools.
• Strong time management, attention to detail, and ability to manage multiple priorities.
• Ability to work independently while contributing effectively within a collaborative team environment.
• High energy, enthusiasm, and adaptability in a fast-paced setting.
• Immediate availability is an advantage
• Background and working experience with lifestyle and luxury brands is a plus

Benefits

• Medical insurance
• 5-day work week
• 14 days of annual leave

About us

APX Luxury is one of Asia’s most vibrant and progressive independent media houses. Our portfolio includes a variety of successful regional publishing brands in lifestyle and luxury markets across Hong Kong, India, Malaysia, Singapore, and Thailand. Print publications include AUGUSTMAN, HELLO! Magazine Thailand, Prestige, and PIN Prestige. Digital offerings include Lifestyleasia.com, Augustman.com, PrestigeOnline.com and PinPrestige.com.