Summary of the Social Media Manager job at Alpaca Health

📌 ABOUT ALPACA HEALTH

Alpaca Health helps clinicians become entrepreneurs, starting in autism care. We give BCBAs the software, payer contracting, and back-office muscle to launch and scale their own practices, so power in healthcare shifts back to the people actually giving the care.

We have raised over $14M from investors like Core Innovation Capital, Adverb Ventures, and South Park Commons. We serve hundreds of families and are growing 30% month over month.

We also move fast. Last week, we threw a festival for 600 people, planned in under two weeks, with real alpacas on site. That is the energy around here. If that sounds like your kind of chaos, keep reading.

🎯 THE ROLE

We are hiring a Social Media Manager to own our always-on presence across every channel: Instagram, TikTok, LinkedIn, Facebook, and YouTube. You will run the calendar, post consistently, manage the community in the comments and DMs, and, most importantly, make content that is genuinely good enough to stop a thumb.

You will work with brand (who sets the voice), the graphic designer (assets), and the events and community teams (a firehose of real moments to capture). This is a creator role as much as a manager role: you should be comfortable pulling out a phone, shooting, and cutting something great yourself. Bold ideas are welcome and expected—a recurring series starring our providers, a trend we hijack in an hour, a video that makes autism care feel warm and human instead of clinical.

🚧 WHAT YOU'LL DO

Own the channels:

• Run the content calendar and post consistently across Instagram, TikTok, LinkedIn, Facebook, and YouTube

• Tailor content to each platform instead of cross-posting the same thing everywhere

Make content people stop for:

• Shoot and edit short-form video yourself, from events, providers, and families

• Jump on trends fast and turn everyday moments into scroll-stopping content

Grow and engage the audience:

• Grow followers, reach, and engagement, and actually talk to people in the comments and DMs

• Build a steady pipeline of provider and family stories and user-generated content

Tell real stories:

• Turn our providers, families, and moments (yes, the alpacas) into content that builds real trust

Measure and improve:

• Track what works, double down on it, and report on growth and the inbound social drives

🌟 WHAT SUCCESS LOOKS LIKE

• In 90 days: A consistent posting cadence is live across channels, you have a system for capturing moments from events and providers, and a few pieces have clearly outperformed the baseline.

• In a year: A meaningfully bigger and more engaged audience, a recognizable Alpaca content style, and social that reliably drives real inbound from families and providers.

🧠 WHO YOU ARE

• You are a self-starter who owns both the calendar and the camera.

• You have taste. You know what good looks like, and you know what feels cringe.

• You are native to the platforms. You live in TikTok and Instagram and you actually understand culture and trends.

• You are full of bold ideas and pragmatic enough to ship something every day.

• You can shoot and edit yourself (a phone plus CapCut, Premiere, or your tool of choice).

• You are a strong writer with a voice.

• You care about families navigating autism care, and you can tell their stories with warmth and respect.

✨ BONUS POINTS

• You have grown an audience before, your own or a brand's, and can show the numbers

• Healthcare, consumer, or creator experience

• Design, motion, or photography skills

• Comfortable on camera yourself

🚀 WHY JOIN

• Direct exposure to company building at an early stage

• Real ownership of our voice in the feed from day one

• The chance to materially change life for families and clinicians

• A learning curve few roles can match

• 💵 Competitive salary

• 📈 Meaningful equity

• 🏥 Health benefits

• 🏖️ Flexible PTO

• 🍱 Dinner when working late