Summary of the Social Media Manager job at Ahrefs

About the Role

We're looking for a Brand Social Media Specialist who lives and breathes social platforms. This role is about crafting snappy, humorous, and insightful copy that captures attention, drives engagement, and truly reflects Ahrefs' distinct brand voice across all our social channels. If you instinctively know the right meme, caption, or trend to jump on, and can translate complex ideas into shareable, human-centric content, you'll thrive here.

Responsibilities

• Own our social media presence, defining and executing the daily content strategy across key platforms like X/Twitter, LinkedIn, YouTube Community, Instagram, and Reddit.
• Translate our brand's unique voice into engaging, platform-specific copy that ranges from witty and
  humorous to insightful and straightforward.
• Stay relentlessly up-to-date with social media trends, platform changes, and emerging formats, ensuring Ahrefs' content is always relevant and ahead of the curve.
• Develop and curate a steady stream of original social content based on company news, product updates, industry insights, and broader cultural moments.
• Repurpose longer-form content (blog posts, videos) into concise, compelling social-first formats designed for maximum shareability and impact.
• Experiment with new content types, hooks, cadences, and storytelling approaches to continuously optimise engagement and reach.
• Collaborate with the broader marketing team, product, and content creators to ensure social messaging aligns with overall brand campaigns and objectives.
• Monitor social performance and engagement metrics to understand what resonates and adapt strategies accordingly.

Requirements

Must have:

• Proven experience managing social media for a brand, demonstrating a deep understanding of platform nuances and audience behaviours.
• Exceptional command of language with a portfolio showcasing your ability to write concise, engaging, and often humorous social copy.
• A natural instinct for current internet culture, trends, and the ability to leverage them authentically for brand communication.
• Strong editorial judgment and the ability to turn complex or technical topics into simple, compelling social content.
• Self-driven and autonomous: you can identify opportunities, execute ideas, and iterate without constant oversight.

Nice to have:

• Experience working in the SaaS industry or with B2B tech brands.
• Familiarity with Ahrefs' tools and the SEO/marketing landscape.
• Skills in basic image/video creation or editing for social media.

What Success Looks Like

In 6 months: You'll have established a clear, consistent, and engaging voice for Ahrefs across our primary social channels. Our social engagement will show a noticeable uptick in likes, shares, comments, and conversation quality. You'll be actively contributing fresh, timely ideas to our content calendar, and your ability to spot and capitalise on relevant trends will be evident.

In 1 year: Our social media presence will be a significant and growing channel for brand awareness and lead generation. You'll have demonstrably increased our social media exposure, engagement rates, and follower count across all key platforms, directly correlating with an increase in qualified leads and product market growth initiatives. You'll be seen as the go-to expert for all things social at Ahrefs, innovating and pushing our brand boundaries.

Why Ahrefs?

At Ahrefs, we believe in empowering people to do their best work without micromanagement. You'll have the autonomy to make smart decisions and truly own our social media voice, directly shaping how millions of marketers and businesses perceive our brand. We're a remote-first, async company that values honesty, results, and simple solutions over complex ones. Come join a smart, collaborative team where your words will make a real impact.