Summary of the Digital Marketing & Social Media Specialist job at AccorHotel

Company Description

Join a hotel that is a member of the Accor network, whose group brings together more than 45 brands, 5,500 hotels, 10,000 restaurants and lifestyle destinations. Here, we believe in you and what you bring to the table. There are many opportunities for development and advancement. Every gesture, every smile, every action, contributes to creating a positive and memorable impact for our customers, our colleagues and also for our planet. Together, we embody the vision of responsible hospitality.

Take the opportunity to become a Heartist®, and let your heart guide you in this world where life beats faster.

Job Description

1. Able to plan, execute, and optimize paid ad campaigns across Meta Ads, Google Ads, and TikTok Ads to achieve target ROAS.

2. Able to manage Instagram and TikTok accounts consistently, including content planning, posting, and community engagement management.

3. Understands and is able to apply basic SEO techniques on websites and digital content to improve organic visibility.

4. Able to produce compelling copy and creative content aligned with the brand's tone of voice for ads, social media, and promotional materials.

5. Able to identify, contact, and manage collaborations with relevant KOLs/influencers, from negotiation to performance evaluation.

6. Able to read and analyze digital marketing performance data (CTR, CPC, ROAS, engagement rate, etc.) to generate actionable insights.

Qualifications

• Manage paid advertising campaigns (Meta Ads, Google Ads, TikTok Ads).
• Manage social media accounts (TikTok and Instagram).
• Understand basic SEO techniques to improve organic visibility.
• Create copy and creative content aligned with the brand's tone of voice.
• Manage KOL/influencer collaborations from negotiation through evaluation.
• Understand digital performance analytics (CTR, CPC, ROAS, engagement).

Additional Information

Your team and working environment:
In 1-2 sentences, introduce the team, property or office environment in a way that reflects the culture
Note: Customization may be included for any specific local or legislative requirements, such as work permits
Our commitment to Diversity & Inclusion:
We are an inclusive company and our ambition is to attract, recruit and promote diverse talent.