Summary of the Social Media Associate job at Nutrafol

About You:

Nutrafol is seeking an organized, highly social-savvy Social Media Associate to support the day-to-day execution of organic social media across Nutrafol’s Women’s and Men’s brands.

This role will help translate established social strategies and brand priorities into organized, platform-native channel plans. The Social Media Associate will be responsible for content publishing, calendar management, creator coordination, project tracking, and ensuring work moves efficiently from brief through approval and execution across Instagram, TikTok, Facebook, LinkedIn, YouTube Shorts, and emerging platforms.

This role plays a critical part in ensuring best-in-class execution across Nutrafol's organic social channels. The ideal candidate is highly organized, detail-oriented, and excels at managing the operational complexity behind successful social campaigns. They are comfortable balancing multiple workstreams, collaborating across teams, and adapting quickly as priorities shift. Given the always-on nature of social media, this role requires flexibility to support occasional early mornings, evenings, weekends, events, launches, and other high-priority brand moments.

Responsibilities:

Content and Channel Execution

• Manage the day-to-day Women’s and Men’s organic social calendars.
• Publish, schedule, test, tag, link, and quality-check content across all social channels, including weekend posting.
• Ensure content is correctly formatted, approved, and optimized for each platform before publishing.
• Maintain publishing schedules, content calendars, cover images, thumbnails, links, and internal trackers.
• Occasionally write captions, Instagram Story copy, and other platform-specific social copy for select posts.
• Occasionally create, shoot, and edit TikToks, Reels, Stories, and other short-form social content.
• Support content shoots and organize raw footage, final assets, briefs, agreements, and approvals.
• Coordinate with the Content and Creative teams on asset requirements, timelines, edits, and final delivery.
• Identify gaps within the approved content calendar and flag executional opportunities that support established channel priorities.

Social and Cultural Fluency

• Stay closely connected to emerging social trends, platform updates, editing styles, formats, audio, conversations, and creator behaviors.
• Surface relevant trends and cultural moments early, before they become oversaturated.
• Support reactive and real-time content execution when opportunities align with the brand strategy.
• Adapt approved content and messaging into formats that feel native to each platform.

Creator and Testimonial Coordination

• Manage day-to-day communication with creators, influencers, customers, and testimonial participants.
• Source creators based on established campaign, content, and audience criteria.
• Host briefing calls and prepare creator briefs, agreements, timelines, deliverables, and supporting materials.
• Coordinate creator gifting, product submissions, content reviews, revisions, approvals, and follow-ups.
• Track creator budgets, deliverables, usage rights, payments, posting dates, and final content.
• Support the execution and organization of Nutrafol’s testimonial and community storytelling.
• Organize creator briefs, agreements, raw assets, final content, and campaign documentation within designated folders.

Community and Partnership Support

• Manage giveaway communications, winner outreach, information collection, and prize fulfillment.
• Support Instagram Lives by tracking audience questions, feedback, viewership, and key discussion themes.

Cross-Functional and Project Management

• Develop clear executional briefs for content, campaigns, launches, recurring series, and cross-functional requests.
• Source existing organic, creator, and user-generated content for paid media briefs.
• Track approvals, feedback, revisions, deadlines, and outstanding action items.
• Maintain organized budget documents, creator trackers, brand sheets, content folders, briefs, agreements, and shoot assets.

Requirements:

• 2-4 years of experience in social media, creator marketing, community management, or a related field.
• Strong understanding of Instagram, TikTok, Facebook, LinkedIn, and emerging social platforms.
• Highly knowledgeable about social trends, platform culture, creator behaviors, and native content formats.
• Demonstrated ability to identify emerging trends and understand whether they are relevant and appropriate for a brand.
• Experience shooting and editing engaging short-form social content.
• Strong writing, communication, project-management, and organizational skills.
• Comfortable communicating directly with creators, customers, partners, and cross-functional stakeholders.
• Able to manage multiple calendars, timelines, approvals, and deliverables simultaneously.
• Strong attention to detail and the ability to execute accurately in a fast-paced environment.
• Familiarity with social publishing, analytics, project-management, creator-management, and file-organization tools.
• Interest in hair wellness, beauty, health, lifestyle, or consumer brands preferred.