Summary of the Paid Social Director job at PMG

Who You Will Be Working With

At PMG, the Social team is a driving force behind innovative paid media strategies that connect clients with their audiences in meaningful ways. We’re a group of creative strategists, data enthusiasts, and media experts who thrive on collaboration and excellence. Together, we work across PMG’s media, strategy, creative, and technology teams to deliver full-funnel marketing solutions that not only meet expectations but exceed them.

As a Paid Social Director, you’ll lead groundbreaking strategies for a client at the forefront of social innovation. You’ll be part of a team that values curiosity, continuous learning, and teamwork. This is an opportunity to shape impactful campaigns, build deep partnerships with platform representatives, and guide your team to success. We pride ourselves on fostering a culture where everyone can grow, innovate, and make a lasting impact on the brands we support.

What You Will Do

• Own and lead paid social strategy across core and emerging platforms, driving innovation, testing frameworks, and measurement plans that yield best-in-class performance for your client.
• Serve as the strategic lead for client relationships, acting as a trusted advisor to senior-level stakeholders and ensuring alignment with their goals and vision.
• Shape full-year partnerships with platform representatives, identifying opportunities for collaboration, testing, and learning that deliver measurable value.
• Collaborate across teams, including social, creative, strategy, and technology, to optimize campaign performance daily, weekly, and monthly.
• Master PMG’s proprietary technology, Alli, using it to deliver tailored data analyses and insights while contributing to its evolution to better serve client needs.
• Guide and mentor your team, nurturing both their technical expertise and leadership skills to ensure their growth and the success of your shared efforts.
• Evaluate resource needs and staffing plans, ensuring the team is equipped to meet client demands while maximizing efficiency and impact.
• Bring energy and focus to every project, ensuring campaigns are delivered on time, within budget, and aligned with strategic objectives.

What You Will Bring

• 10+ years of experience in paid social strategy or a related field, with a bachelor’s degree or equivalent experience.
• 4+ years of leadership experience, with a proven ability to train, mentor, and coach team members on both technical and interpersonal skills.
• Advanced expertise in Paid Social, Marketing Metrics, and Marketing Planning & Analysis to design and execute high-impact strategies.
• Strong proficiency in Content Marketing to align messaging and creative strategies with platform best practices and client goals.
• Expertise in managing campaigns across social media platforms such as Meta, TikTok, Pinterest, Snap, and LinkedIn, maximizing client performance and engagement.
• Advanced skills in tools like Google Analytics, Microsoft Excel, and SQL to analyze data, develop insights, and refine strategies.
• Strong analytical and problem-solving skills, paired with a proactive approach to uncovering opportunities and optimizing performance.
• Excellent collaboration and communication skills, ensuring alignment with clients, internal teams, and platform representatives.
• Proven ability to inspire and guide teams, fostering a culture of innovation, collaboration, and professional growth.
• A commitment to curiosity and adaptability as a Continual Learner, staying at the forefront of media innovation while prioritizing client success with a Customer-Focused mindset that seeks opportunities to deliver meaningful value.
• A dedication to People-Focused leadership, fostering collaboration, innovation, and professional growth by Leading by Example and nurturing strong relationships that empower others to excel.