Posted on:February 16, 2026

Summary of the Sr Director, Paid Social job at Digital Matter

Digital Matter is hiring a Sr Director, Paid Social. Based in New York City, NY, US. Working arrangement: On-site. Expected pay: USD 175k-210k/yr.

About Digital Matter

Digital Matter is a next-generation growth and transformation partner built for the realities of today’s market. We combine the pace and precision of a startup with the discipline and rigor of a global advisory firm.

Sr Director, Paid Social job description

What You’ll Do

  • Develop and oversee multi-platform Paid Social strategies (across Meta, TikTok, Snapchat, Pinterest, X, and Reddit) tailored to retail client goals (e.g., ROAS, new customer acquisition) through the full account management lifecycle. 
  • Serve as the key player in kick-off meetings, client relationship management, ad-serving, tech stack implementation, campaign optimization, and quarterly business planning. 
  • Be a trusted advisor to clients, guiding their investment strategies & performance to broader business KPIs. 
  • Develop and grow relationships with client-side stakeholders to ascertain business needs and craft the best strategic and tactical approach. 
  • Identify trends and opportunities to innovate within the Paid Social landscape, especially in dynamic retail environments (e.g., seasonality, promotions, inventory constraints). 
  • Lead, mentor, and grow a team of Managers and Analysts, fostering a culture of curiosity, accountability, and performance. 
  • Act as the senior point of contact for key accounts, providing strategic oversight and performance storytelling that resonates with executive stakeholders. 
  • Collaborate with other channel leads (e.g., Paid Search, Programmatic, SEO) to ensure a unified and customer-centric media approach. 
  • Partner cross-functionally to assist with proposal responses, technical demos, and marketing efforts. 

    • What You’ll Bring

  • 12+ years in paid social media, ideally across retail, fashion, luxury, or adjacent consumer categories, with increasing ownership of strategy, delivery, and outcomes.
  • Demonstrated ability to build and run paid social brand + performance strategies across channels.
  • Strong platform fluency across Meta, TikTok, Snapchat, Pinterest, and X, and related ecosystems, able to guide teams and challenge assumptions with confidence.
  • A structured, analytical problem-solving mindset: you can decompose ambiguity, build a plan, and connect media decisions to business impact.
  • Strong command of measurement and analytics, including attribution concepts, incrementality, lift, and experimentation design—with the ability to convert analysis into action.
  • Strong data analysis abilities (VLOOKUPs, pivot tables, and statistical analysis). 
  • Proven ability to lead teams and influence, confidence, and clarity. 
  • Experience onboarding and training team members. 
  • BA (Bachelor of Arts) or equivalent with an emphasis on marketing, business, or coursework of a quantitative nature; preferably a degree in Marketing, Economics, Accounting, Mathematics, or Statistics 
    •  

    Apply now

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