Summary of the Senior Performance Optimization Manager (Paid Social) / BrandWorks job at AI Digital

• Execute and optimize social campaigns across various platforms, such as Meta,LinkedIn, Tik Tok, and more with a focus on achieving media or performance KPIs.

• Utilize your expertise in paid social advertising to develop and implement effective campaign strategies, targeting methods, and ad creatives.

• Monitor campaign performance, analyze data, and identify areas for optimization and improvement to drive maximum results.

• Prepare comprehensive reports and metrics, showcasing campaign performance, key insights, and recommendations for further optimization.

• Conduct A/B tests to improve ad performance, generate insights, and refine targeting and creative strategies.

• Build and update dashboards to provide real-time visibility into campaign performance and key metrics.

• Act as a mentor and curator for junior and middle specialists, providing guidance, support, and sharing best practices to enhance their skills and knowledge in paid social advertising.

• Collaborate closely with the English-speaking Client Service team, ensuring effective communication, understanding client requirements, and addressing their needs and concerns.

Requirements

• Minimum of 4 years of experience in executing and optimizing social campaigns toward media or performance KPIs.

• Proficiency in managing social media advertising platforms, such as Facebook Ads Manager, Tik Tok, LinkedIn Campaign Manager, etc.

• Fluent English B2+

• Experience in working with Google ads / TikTok / Linkedin or any other DSP or advertising tools

• Leadership Experience