Summary of the Influencer Marketing Manager - Beauty job at togethergroup

Key Responsibilities

• Continuously identify emerging creators, trends and communities across beauty, lifestyle, wellness and adjacent categories.
• Build and maintain a robust network of nano, micro, mid-tier and premium creators across the UK and Europe.
• Stay ahead of platform trends and cultural shifts to identify new opportunities for clients.
• Create tailored influencer recommendations based on brand objectives, audience insights and campaign goals.
• Develop and maintain influencer databases and talent mapping resources.

• Lead influencer marketing campaigns from briefing through to execution and reporting.
• Research, recruit and manage creators for paid partnerships and seeding programmes.
• Manage large-scale influencer activations involving high volumes of creators.
• Coordinate content approvals, timelines, deliverables and campaign logistics.
• Ensure campaigns are delivered on time, on budget and against agreed KPIs.

• Build and maintain strong relationships with talent managers, agents and influencer management agencies across Europe.
• Negotiate rates, deliverables, usage rights and contractual agreements.
• Act as the primary agency contact for influencer representatives.
• Maintain a strong understanding of market rates and creator valuation.

• Analyse influencer performance and campaign effectiveness.
• Use data and insights to inform creator selection and campaign optimisation.
• Produce clear reporting and recommendations for both clients and internal teams.
• Monitor audience quality, engagement metrics, creator performance and ROI.
• Track industry benchmarks and emerging measurement methodologies.

• Become the agency expert across influencer marketing platforms and tools.
• Utilise platforms such as Tribe, Traackr, CreatorIQ, Kolsquare, Lefty and similar technologies to support campaign planning and measurement.
• Evaluate creator audiences and performance through platform analytics and third-party tools.
• Keep up to date with developments across social media, creator platforms and the wider influencer marketing landscape.

• Support the development of the agency's Influencer Marketing offering.
• Contribute to new business opportunities and client growth.
• Help establish best practices, processes and reporting frameworks as the function scales.

Skills and Experience

• 4-7 years' experience in influencer marketing, creator partnerships or social-first marketing.
• Agency experience preferred, ideally within beauty, fashion, lifestyle or luxury sectors.
• Strong understanding of the UK and European creator landscape.
• Proven experience managing paid influencer campaigns from start to finish.
• Experience working with influencer marketing platforms and analytics tools.
• Strong commercial awareness and negotiation skills.
• Excellent project management and organisational abilities.
• Highly analytical and confident interpreting performance data.
• Exceptional relationship-building skills.
• Passionate about social media, creator culture and emerging digital trends.

• An Influencer Marketing Manager looking for greater ownership and responsibility.
• A Senior Influencer Executive ready to step into a management role.
• Working within an agency, brand or influencer marketing specialist business.

• Lives and breathes creator culture.
• Loves discovering emerging talent before everyone else.
• Enjoys building relationships as much as analysing performance data.
• Is naturally curious about trends, audiences and digital communities.
• Wants to build and shape a growing function rather than simply manage an existing process.

• Building a best-in-class influencer marketing network across the UK & Europe.
• Delivering high-performing influencer campaigns for clients.
• Establishing strong relationships with creators, agents and platform partners.
• Driving measurable campaign results through strategic creator selection.
• Creating scalable processes and frameworks that support continued agency growth.