Summary of the Influencer Marketing Manager job at SHEIN

About SHEGLAM

Founded in 2019, SHEGLAM has quickly risen to become one of the fastest-growing beauty brands, with a vibrant community of over 16 million followers across multiple social media platforms. Loved by Gen Z around the world, we bring bold beauty to everyone—without the guilt or high price tag. Our products are all about self-expression, cruelty-free formulas, and makeup that’s fun, fearless, and accessible. At SHEGLAM, we’re passionate about recognizing and nurturing talent, encouraging creativity, and empowering our team to grow. Learn more about us at sheglam.com.

Position Summary

We’re seeking a full-time Influencer Marketing Manager for our Los Angeles-based corporate office. This role will partner with the Global Influencer Marketing team to develop and execute influencer strategies that build creator community, strengthen brand love, and drive brand affinity. The ideal candidate is deeply engaged in the social and digital landscape, with proven experience managing paid influencer campaigns, organic gifting, and creator events. They will excel at building long-term creator relationships and measuring performance to demonstrate ROI.

Job Responsibilities

• Partner with the Global Influencer Marketing team to develop and execute North America influencer strategies, with a focus on VIP and mega creators to increase SHEGLAM brand visibility and exposure.
• Identify, build, and nurture relationships with key talent, creator managers, and agency partners to secure social media coverage and long-term brand advocacy.
• Develop and execute end-to-end paid influencer campaigns, including creator sourcing, outreach, content coordination, contract negotiation, budget management, and reporting.
• Oversee monthly gifting efforts, including prospecting, outreach, shipping, tracking and performance analysis.
• Lead the planning and execution of offline influencer and brand events in partnership with cross-functional teams.
• Compile and analyze influencer, campaign, and project performance to inform strategic decisions and future optimizations.
• Provide direction, oversight, and guidance to team members on key projects and initiatives.
• Develop regional and campaign briefs for key marketing campaigns.
• Continuously identify new programs, initiatives, and event opportunities that support the brand vision and strengthen creator engagement.
• Support additional influencer marketing initiatives and brand-related projects as needed.

Job Requirements

• Bachelor’s degree or equivalent experience.
• 5+ years of experience in influencer marketing.
• Experience working with beauty brands, with an established network of beauty influencers.
• Strong understanding of the latest trends, best practices, and platform updates in influencer marketing and social media.
• Excellent written and verbal communication skills.
• Strong relationship-building skills with the ability to build rapport and foster long-term partnerships.
• Experience leading projects, managing teams, and mentoring others is a plus.
• Highly organized, with the ability to prioritize and manage multiple projects in a fast-paced environment.
• Proficient in Microsoft Office, including Word, PowerPoint, and Excel.
• Comfortable with occasional travel.

Benefits and Perks

• Bonus eligible
• Healthcare (medical, dental, vision, prescription drugs)
• Health Savings Account with Employer Funding
• Flexible Spending Accounts (Healthcare and Dependent care)
• Company-Paid Basic Life/AD&D insurance
• Company-Paid Short-Term and Long-Term Disability
• Voluntary Benefit Offerings (Voluntary Life/AD&D, Hospital Indemnity, Critical Illness, and Accident)
• Employee Assistance Program
• Business Travel Accident Insurance
• 401(k) Savings Plan with discretionary company match and access to a financial advisor
• Vacation, paid holidays, floating holiday and sick days
• Employee discounts
• Free weekly catered lunch
• Dog-friendly office (available at select locations)
• Free gym access (available at select locations)
• Free swag giveaways
• Annual Holiday Party
• Invitations to pop-ups and other company events
• Complimentary daily office snacks and beverages

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