Summary of the Influencer Marketing Manager - Middle/Senior job at Plata Card

We are looking for an experienced influencer marketer to drive acquisition growth and execute our influencer brand strategy. We're all about numbers and transparency: our processes are well-structured, we know how to measure brand placements, and we have our own user-friendly and insightful CRM. We're looking for people who will help us become even more effective and bring fresh expertise to our team.

Challenges that await you:

• Manage 30-50 influencer placements per month independently
• Negotiate rates and contracts with mid-tier influencers
• Plan and test new hypothesis in acquisition
• Analyze CAC/NPV, optimize based on data
• Manage allocated budgets by yourself

What makes you a great fit:

• Fluent Spanish and English
• You are well informed about the influencer industry: be interested in creators and love their content. Know who's currently popular and who's being canceled due to scandals
• Advanced Claude user
• Ability to calculate CAC with eyes closed
• Experience working with CRMs, database management
• Database of direct influencer contacts from 40+
• Knowledge how to create performing content in Influencer Marketing

Our ways of working:

• Innovative Spirit: A commitment to creativity and groundbreaking solutions
• Honest Feedback: valuing open, transparent communication
• Supportive Team: a strong, collaborative community
• Celebrating Achievements: recognizing our wins together
• High-Tech Environment: a team full of smart and revolutionary people who date to challenge the status quo of incumbent finances

Our benefits:

• Relocation support to Mexico with assistance for the employee and their family
• Flexible work from one of our offices or remote
• Healthcare Coverage
• Education Budget: Language lessons, professional training and certifications
• Wellness Budget: Mental health and fitness activity reimbursements
• Vacation policy: 20 days of annual leave and paid sick leave