Summary of the Associate, Social & Influencer Marketing (External Agency Staff) job at The National Football League

The NFL’s social media team is seeking a Social Content Programmer to help manage the day-to-day creation, production and execution of social content across the NFL’s primary social channels. This person in this role will be joining the NFL’s social programming team and will be helping directly manage the league’s social presence across several platforms and verticals. The ideal candidate will have a strong passion for the game along with an extensive understanding of all social media platforms.

Responsibilities:

• Plan, create, and publish content of all types directly on primary NFL social media platforms.
• Use strong news and social judgment to decide what's relevant to social audiences and what isn't.
• Constantly evaluate how the NFL can enhance content and evolve distribution across various social media platforms.
• Ability to identify stories and make editorial and packaging decisions that result in ideal social performance.
• Evaluate and interpret performance analytics to understand what’s working, what’s not, while being prepared to pivot at any time.
• Work alongside social managers on ideation and execution of editorial and marketing calendars.
• Collaborate with various internal stakeholders to coordinate social content initiatives and creative.
• Live/real-time coverage and support of NFL games and tentpole events.

Required Qualifications:

• Bachelor’s Degree
• Minimum 2 years of social/editorial experience.
• Basic video + photo editing experience, preferable in Adobe products Photoshop and Premiere Pro.

Other Key Attributes / Characteristics:

• Ability to work nights, weekends, early mornings, and holidays.
• Strong written and verbal communication skills.
• Strong organizational skills.
• Comprehensive knowledge of the NFL, all 32 teams, and players across the league.
• Ability to work well under tight deadlines and thrive in the "always-on", 24/7 NFL news cycle.
• Strong eye for social-friendly content, with ability to understand what will perform well.

Terms / Expected Hours of Work

This job posting is for a position with one of the NFL’s third-party agency partners that provides services to the NFL. The individual selected for this role will be an employee of that third-party agency and not the NFL. All compensation, benefits, and other terms and conditions of employment are handled by the agency. The assignment to provide services to the NFL will be limited in duration but may be extended for an additional period by agreement between the NFL and the agency.

Salary / Pay Range

This job posting contains a pay range, which represents the range of salaries or hourly rates that the NFL believes, in good faith, at the time of this posting that it might be willing to pay for the posted job in the location(s) specified. The NFL expects to hire for this position near the middle of the range. Only in truly rare and exceptional circumstances, where an external candidate has experience, credentials or expertise that far exceed those required or expected for the position, would the NFL consider paying a salary or rate near the higher end of the range.

Benefits Information
To learn more about our comprehensive benefits offerings, please visit: NFL BENEFITS

At the NFL, in-person work at our offices is a top priority because it allows us to collaborate more effectively, build stronger connections, and maintain the culture that drives our success. This role requires onsite presence at an NFL office or stadium location, and remote and/or hybrid working options are not offered. 

NO RELOCATION ASSISTANCE WILL BE PROVIDED.

The NFL is committed to building an inclusive work environment that reflects our incredible fan base. We provide an environment of mutual respect where equal employment opportunities are available to all employees and applicants without regard to status as protected by applicable federal, state, and local laws. 

WHO WE ARE:

NFL Core Values:

• Respect: Everyone matters. We celebrate diverse opinions, honor hard work, and value every contribution.
• Integrity: We do what's right, even when it's tough. We hold ourselves accountable and always follow through.
• Team Responsibility: We support each other and our communities. No one is bigger than the game, and every action impacts others.
• Resiliency: We set high standards, overcome adversity, and adapt to challenges, always striving for excellence.

NFL Leadership Attributes:

• Build Talent: We develop and nurture potential, empowering individuals to grow and succeed.
• Execute: We take action with precision, delivering results that drive our goals forward.
• Inspire: We motivate others through vision, energy, and a commitment to excellence.
• Live Our Values: We embody our core principles in every decision and action.
• Know the Business: We stay informed, understand our industry, and make decisions that strengthen our position.
• Think Big: We challenge the status quo, envision bold possibilities, and strive for transformative impact

WHO YOU ARE:

Talent Attributes:   What we expect for our employees:

• Embody an enthusiastic, proactive can-do attitude 
• Embrace grit, free from ego or entitlement
• Excel as a relationship builder, with the ability to influence
• Eager learner, driven by passion rather than just ambition
• Encompasses an incredible work ethic with an agile mindset