Posted on:Recently

Expired on:June 16, 2026

Summary of the Influencer Marketing Manager job at indrive

indrive is hiring a Influencer Marketing Manager. Based in Kuala Lumpur, Malaysia. Working arrangement: On-site.

About indrive

inDrive is a ride-hailing and urban services platform that connects passengers and drivers who negotiate ride prices directly through a peer-to-peer model. In addition to ride-hailing, it offers intercity transportation, freight and delivery, and financial services.

Influencer Marketing Manager job description

The Regional Influencer Marketing Manager (SEA) is responsible for executing and strategising end-to-end influencer marketing across Southeast Asia, with a strong focus on performance, cultural relevance, and scalability.
This role manages 360° influencer campaigns, regional frameworks, special projects, and country collaboration — ensuring influencer activities directly support brand love, app
usage, and business objectives.

Key Responsibilities

1. 360° Influencer Campaign Management (Core Ownership)

Own and manage influencer campaigns end-to-end, including maintaining and owning effective timeline delivery, covering:

Campaign ideation & structure
Timeline planning, rollout, and delivery ownership
Campaign flowchart & funnel logic
Geo & market split (MY / ID / PH / others)
Influencer shortlisting & vetting
Content briefing & alignment
Execution tracking, optimization & risk management
Post-campaign reporting & insights

Deliverables:

Campaign timeline & flowchart
Influencer shortlist with rationale
Budget & cost breakdown
Content tracker
Final performance report with insights

2. Influencer Strategy & Planning (Regional Level)

Own end-to-end regional influencer strategies and frameworks, including stakeholder-ready rationale for:

Influencer mix (tiers)
Always-on vs campaign-based approach
Performance benchmarks & KPIs
Creator archetypes & personas per country

Ensure strategies are locally relevant while staying aligned with regional brand direction.

3. Special Projects & High-Impact Activations

Lead or support special influencer-led initiatives, such as:

Seasonal or tentpole campaigns
Cultural moments & local insights projects
Offline + online activations
PR-led influencer stunts
Experimental / guerrilla influencer formats

Work closely with Content, SMM, PR, and GTM teams to ensure seamless execution.

4. Driver Ambassador Program

Own and manage influencer programs involving drivers, including:

Driver Ambassador recruitment & vetting
Campaign concepts using real drivers
Content guidelines & brand safety
Incentive structure & rewards
Performance tracking & reporting

Ensure driver ambassadors feel authentic, respected, and motivated, while aligning with brand and legal guidelines.

5. Gifting & Seeding Projects (If Applicable)

Manage influencer gifting initiatives (subject to company direction):

Gifting mechanics & objectives
Influencer selection & distribution
Content expectations (if any)
Tracking & follow-ups
Impact assessment

6. Influencer Shortlisting & Relationship Management

Build and maintain a strong SEA influencer ecosystem, including:

Database of influencers by market & category
Long-term influencer relationships
Rate benchmarking & negotiation
Vetting for brand safety & reputation
Performance history tracking

Act as the regional point of reference for influencer quality and best practices.

7. Competitor & Market Review

Continuously monitor and analyze:

Competitor influencer strategies
Influencer usage trends by market
Platform trends (TikTok, IG, YouTube, etc.)
Creator content formats & narratives

Translate findings into actionable insights for future campaigns and strategies.

8. Reporting, Analysis & Optimization

Own influencer reporting standards across SEA:

Campaign performance analysis
Cost efficiency & ROI evaluation
Content effectiveness insights
Market-to-market comparison
Learnings & recommendations

Ensure reports are clear, honest, and decision-driven, not just numbers.

9. Cross-Functional & Market Collaboration

Work closely with:

Regional Content Marketing
Social Media Managers
PR & Communications
GTM & Business teams
Local country teams
External agencies

Success Metrics (High-Level)

Campaign delivery on time & within budget
Influencer content quality & relevance
Engagement & reach efficiency
Brand sentiment impact
Stakeholder satisfaction
Strategic contribution to regional plans

Skills, Knowledge & Expertise

Strong expertise in end-to-end influencer campaign planning, execution, and performance optimization across multiple markets.
Deep understanding of social platforms, creator ecosystems, influencer trends, and content formats across TikTok, Instagram, and YouTube.
Proven ability to develop regional influencer strategies, KPI frameworks, audience personas, and market-specific creator mixes.
Strong analytical and commercial acumen with experience in budgeting, ROI analysis, performance reporting, and rate negotiation.
Excellent stakeholder management and cross-functional collaboration skills, with the ability to lead agencies, creators, and internal teams across SEA markets.

Why join us

Help us challenge injustice by creating fair choices for millions of people across 1100+ cities in 48 countries.
Develop your professional skills with access to mentoring, career consulting, and learning programs.
Collaborate with teams around the world and gain international experience through our Global Talent Exchange Program.
Engage in company-wide challenges, awards, sports activities, employee-led social impact and volunteering projects.
Work alongside people who take initiative, speak openly, and challenge themselves to grow.
Improve your language skills through co-financed courses and internal speaking clubs.

Final benefits may vary depending on the location.

Apply now

Mention you found this role on ContentCreators.com in your application, it helps us bring you more opportunities.

Applications closed