Summary of the Influencer Marketing Specialist job at H&M Group

Job Description

WHAT YOU'LL DO

As Influencer Marketing Specialist, you drive local influencer marketing by adapting global strategy, running end-to-end campaigns, and building strong relationships with creators and agencies.

• Implement the Global Influencer Marketing strategy and operating model in the local market
• Plan, execute, and optimize local influencer campaigns across platforms such as TikTok and Instagram Reels, ensuring activations resonate locally
• Manage influencer collaborations end-to-end, including briefing, creator selection, timelines, and partner coordination
• Identify and engage relevant local creators, building strong relationships with talent and agencies
• Track campaign performance, engagement, reach, and impact — sharing insights and continuously optimizing strategies
• Act as liaison between the Global Influencer Marketing team and the local market, ensuring regional nuances while maintaining global consistency

WHO YOU'LL WORK WITH

You'll work closely with the broader marketing team, collaborating with relevant stakeholders to ensure aligned storytelling and impactful brand activation across channels.

This role will be reporting to the Marketing Manager.

WHO YOU ARE

We are looking for people who…

• Have a degree in Business, Marketing, Digital Media, Communications, or a related field
• Bring a minimum of 3 years' experience in influencer or creator marketing, with a proven track record of managing end-to-end campaigns
• Have a strong understanding of the creator landscape and short-form social platforms such as TikTok and Instagram Reels
• Are familiar with social media analytics tools and able to interpret performance data to optimize campaigns

And people who are…

• Creative and strategic, with the ability to shape engaging social-first campaigns
• Strongly organized with solid project management skills, able to manage multiple campaigns and priorities
• Collaborative and communicative, working effectively across teams and global stakeholders
• Commercially minded and culturally curious, staying connected to local trends and emerging creators

WHO WE ARE

H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make.

We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, our scale, and our knowledge to push the fashion industry towards a more inclusive and sustainable future.

WHY YOU'LL LOVE WORKING HERE

At H&M Group, we are proud to be a vibrant and welcoming company. We offer our colleagues attractive benefits with extensive development opportunities around the globe.

• All our colleagues receive a global employee discount, usable on all our H&M Group brands in stores and online. Brands covered by the discount are H&M (Beauty and Move included), COS, Weekday, H&M HOME, & Other Stories, ARKET, Afound. In addition to our global employee discount, all our colleagues are included in our H&M Incentive Program – HIP. You can read more about our H&M Incentive Program here.
• In addition to our global benefits, all our local markets offer different competitive perks and benefits. Please note that they may differ between employment type and countries.

JOIN US

Our uniqueness comes from a combination of many things – our inclusive and collaborative culture, our strong values, and opportunities for growth. But most of all, it's our people who make us who we are.

Take the next step in your career together with us. The journey starts here.

If you feel that your experience, skills and ambitions are right for this role, please send your application in English as soon as possible, but no later than 12 July 2026. Due to data policies, we only accept applications through career page.