Summary of the Influencer Marketing Manager job at Etihad Airways

Job Description

The Manager Social Media Influencer Management is responsible for developing and managing relationships with social media influencers and celebrities to enhance our brand presence and engage with our target audience effectively. This role is crucial in ensuring that our brand and Marketing narrative and objectives are consistently communicated through influencer partnerships and collaborative content.

The Social Media Influencer Management is comprehensive, involving strategic planning, relationship building, and campaign execution to leverage influencer marketing as a key component of our social media strategy

• Influencer Strategy Development: Develop and execute a comprehensive influencer marketing strategy aligned with Etihad’s brand goals and objectives. Identify and onboard suitable influencers that align with our brand values and target audience. Assist in developing and managing influencers calendars that align with business priorities and influencer schedules.
• Campaign Management: Plan, coordinate, and execute influencer marketing campaigns, ensuring alignment with overall marketing strategies. Manage the creation and delivery of influencer content, ensuring high-quality and on-brand messaging.
• Relationship Building: Build and maintain strong relationships with influencers, agencies, and key industry contacts. Negotiate contracts and manage influencer partnerships to maximize ROI.
• Content Coordination: Collaborate with influencers to generate engaging content, including posts, stories, videos, and vlogs. Ensure that all influencer-generated content adheres to brand guidelines and regulatory requirements.

Qualifications

• Experience: Minimum of 5 years’ experience with a global social or digital agency, or in-house at a major brand.
• Influencer Management Expertise: Demonstrated experience in Influencers management with a strong background in strategy, planning and execution.
• Project Management: Proven experience in project management and working with agencies and external partners.
• Language Skills: Fluency in English; Arabic is a plus.
• Industry Knowledge: Background in aviation, travel, tourism, or lifestyle is preferable

Additional Information

Etihad Airways is more than the UAE’s national airline - we’re shaping the future of global aviation. From our hub in Abu Dhabi, we connect people across continents and cultures, while driving our “Journey 2030” ambition to double our fleet, expand our network and grow our people for a new era of excellence. Join us and become part of a vision where the world is your workplace and extraordinary experiences take flight.

To learn more visit www.etihad.com

Recruitment Fraud Alert
Beware of fraudulent job offers from individuals or organizations claiming to represent the Etihad group. We will never ask for personal information, bank details, or payment during the recruitment process. Interviews are conducted face-to-face or via video/telephone before any formal offer. If you are asked for money, please treat it as fraudulent.