Summary of the Public Relations & Influencer Marketing Executive (Beauty & Lifestyle) job at another

Public Relations & Influencer Marketing Executive (Beauty & Lifestyle)

Requirements

• Bachelor’s degree in Communications, Public Relations, Marketing, Advertising, Journalism, or a related field.
• Minimum of 2 years of experience in Public Relations and/or Influencer Marketing.
• Previous experience working with Beauty, Skincare, Cosmetics, Personal Care, Fashion, Lifestyle, Luxury, or Consumer brands.
• Strong understanding of the media landscape, influencer ecosystem, and digital trends.
• Experience developing and maintaining relationships with journalists, influencers, talent managers, and key stakeholders.
• Excellent written and verbal communication skills.
• Ability to manage multiple projects and priorities simultaneously.
• Strong organizational skills and attention to detail.
• Advanced English proficiency.

Responsibilities

• Support the development and execution of Public Relations and Influencer Marketing strategies for Beauty & Lifestyle clients.
• Build and strengthen relationships with media outlets, influencers, content creators, and talent representatives.
• Develop communication materials such as press releases, media alerts, pitches, briefs, talking points, and reports.
• Identify media and influencer opportunities aligned with brand objectives.
• Coordinate influencer marketing campaigns from outreach and negotiation through content approval and campaign closure.
• Manage product seeding, gifting initiatives, media mailers, and event invitations.
• Support the organization and execution of product launches, press days, brand events, and influencer experiences.
• Monitor media coverage and influencer content, generating reports and actionable insights.
• Conduct market research, trend analysis, competitive benchmarking, and identify communication opportunities.
• Maintain updated media, influencer, and stakeholder databases.
• Follow up on client requests, pending tasks, and campaign deliverables to ensure timely execution.

Skills

• Proactive mindset
• Teamwork
• Strong communication skills
• Excellent writing and spelling
• Client-oriented and service-driven
• Problem-solving skills
• Ability to work under pressure