Influencer Marketing Manager (HUB / UGC & Performance)

Requirements

• 5+ years of experience in Influencer Marketing, Creator Marketing, Digital Marketing, Growth, or Performance, preferably within digital agencies, influencer marketing agencies, talent agencies, or consumer/beauty brands.
• Proven experience managing large-scale Influencer Marketing budgets, ideally exceeding $8M MXN annually.
• Strong experience in budget allocation, monitoring, optimization, and reallocation based on campaign performance and business objectives.
• Deep knowledge of the influencer, creator, talent management, and agency ecosystem in Mexico, particularly within Beauty and Lifestyle.
• Experience developing and implementing UGC programs, including creator sourcing, contracting, usage rights, content production, and amplification.
• Experience with experiential marketing, connecting offline activations with creator content, digital amplification, and campaign measurement.
• Strong understanding of Paid Media and Performance Marketing, particularly Meta Ads and TikTok Ads, including creator content amplification.
• Strong analytical mindset with the ability to connect investment, creators, content, paid media, and business results.
• Experience analyzing campaign performance through metrics such as CPM, CPE, CPV, CTR, CPA, conversions, ROAS, and ROI.
• Advanced English (mandatory).

Activities

• Develop and lead Influencer Marketing and UGC strategies aligned with brand and business objectives.
• Manage and optimize large-scale Influencer Marketing budgets, ensuring efficient allocation across creators, UGC, experiential activations, and Paid Media.
• Monitor campaign performance and dynamically reallocate investment based on results, creator performance, platforms, formats, and business priorities.
• Lead the scouting, selection, negotiation, and management of influencers, creators, celebrities, KOLs, talent managers, and agencies.
• Develop and oversee UGC programs, including creator volume, contracting models, usage rights, production processes, and content delivery.
• Coordinate experiential marketing activations and connect offline experiences with creator content, amplification, and measurement.
• Work closely with Paid Media teams to amplify influencer and creator content through Meta Ads, TikTok Ads, Partnership Ads, Spark Ads, and other paid formats.
• Analyze campaign performance and identify opportunities to increase, maintain, reallocate, or stop investment based on data.
• Maintain direct client communication, including strategic presentations, budget reviews, campaign performance, optimization recommendations, and timelines.
• Lead and coordinate internal teams and external partners to ensure campaign quality, profitability, and results.

Skills

• Influencer & Creator Marketing Strategy
• Performance & Growth Mindset
• Budget Management & Optimization
• Paid Media Knowledge
• Data Analysis & Strategic Thinking
• UGC & Content Strategy
• Experiential Marketing
• Negotiation & Talent Management
• Leadership
• Client Management
• Decision-Making
• Problem-Solving
• Strong Communication Skills
• Advanced English