Head of Content Jobs

Key responsibilities

• Define and own the organisation's content strategy across channels and formats
• Manage and develop a team of writers, editors, designers, and content producers
• Commission, edit, and quality-control editorial output to brand and audience standards
• Build and maintain the content calendar, ensuring consistent cadence and relevance
• Collaborate with marketing, brand, comms, and product teams to align content with business goals
• Track content performance metrics and use data to iterate strategy
• Oversee tone of voice, messaging frameworks, and editorial guidelines
• Manage relationships with freelancers, agencies, and external contributors

Skills & tools

• Content strategy
• Editorial planning and commissioning
• Team leadership and people management
• SEO and organic content performance
• Brand storytelling and tone of voice
• B2B and/or B2C content marketing
• CMS platforms (e.g. WordPress, Contentful)
• Content analytics (e.g. GA4, Looker)
• Cross-functional stakeholder management
• Copywriting and editing

Education & background

Degree in journalism, communications, English, or marketing common but not universal; strong portfolio and editorial track record often weighted equally or above formal qualifications.

Career path

Typically progresses from Senior Content Manager or Editorial Manager; can move into VP of Content, Chief Marketing Officer, or Chief Communications Officer, or specialise into Creative Director or Brand Director.