Head of Content Jobs
What does a Head of Content do?
A Head of Content owns the end-to-end content function: setting the editorial strategy, managing a team of writers, editors, and creatives, and aligning content output with business and brand objectives. Day-to-day they commission and edit long-form and short-form content, define channel and distribution strategies, oversee content calendars, and collaborate closely with marketing, product, and communications teams. In B2B contexts they often own thought leadership programmes, event content, and lead-generation content; in brand-led roles they may also oversee tone of voice, storytelling frameworks, and creative direction.
Key responsibilities
- Define and own the organisation's content strategy across channels and formats
- Manage and develop a team of writers, editors, designers, and content producers
- Commission, edit, and quality-control editorial output to brand and audience standards
- Build and maintain the content calendar, ensuring consistent cadence and relevance
- Collaborate with marketing, brand, comms, and product teams to align content with business goals
- Track content performance metrics and use data to iterate strategy
- Oversee tone of voice, messaging frameworks, and editorial guidelines
- Manage relationships with freelancers, agencies, and external contributors
Skills & tools
Education & background
Degree in journalism, communications, English, or marketing common but not universal; strong portfolio and editorial track record often weighted equally or above formal qualifications.
Career path
Typically progresses from Senior Content Manager or Editorial Manager; can move into VP of Content, Chief Marketing Officer, or Chief Communications Officer, or specialise into Creative Director or Brand Director.
Salary
Head of Content jobs
