Content Director Jobs
What does a Content Director do?
A Content Director owns the end-to-end content function of an organisation or major product line. Day-to-day they set editorial and content strategy, define brand voice and quality standards, commission and oversee the production of written, video, and multimedia content, and manage a team of editors, writers, and content specialists. They collaborate closely with marketing, product, and commercial teams to align content output with audience needs and revenue objectives, whether that means growing organic traffic, supporting partnerships, licensing content, or building influencer programmes. In media and events businesses they may also manage content partnerships and speaker or contributor relationships.
Key responsibilities
- Define and own the organisation's content strategy across channels and formats
- Set and enforce editorial standards, brand voice, and quality guidelines
- Lead, hire, and develop a team of editors, writers, and content producers
- Commission, review, and approve content across editorial calendars
- Collaborate with commercial, marketing, and product teams to align content with business goals
- Manage content partnerships, licensing agreements, or influencer branded content programmes
- Analyse content performance data and iterate strategy based on audience and business metrics
Skills & tools
Education & background
Degree in journalism, communications, English, or marketing common but not universal; senior editorial portfolio and demonstrated leadership typically weighted equally or above formal qualifications.
Career path
Typically progresses from Senior Editor or Content Strategist → Head of Content → Content Director → VP of Content or Chief Content Officer; specialisations include editorial, content marketing, partnerships, and licensing.
Salary
Content Director jobs
