Summary of the SEO Content Director job at Artefact

SEO Content Director

Who we are

Artefact is a new generation of data service provider, specialising in data consulting and data-driven digital marketing, dedicated to transforming data into business impact across the entire value chain of organisations. We are proud to say we’re enjoying skyrocketing growth.

Our broad range of data-driven solutions in digital marketing and data consulting are designed to meet our clients’ specific needs, always conceived with a business-centric approach and delivered with tangible results. Our data-driven services are built upon the deep AI expertise we’ve acquired with our 1000+ client base around the globe. 

We have over 1,400 employees across 20 offices who are focused on accelerating digital transformation. Thanks to a unique mix of company assets: state-of-the-art data technologies, lean AI agile methodologies for fast delivery, and cohesive teams of the finest business consultants, data analysts, data scientists, data engineers, and digital experts, all dedicated to bringing extra value to every client.

Reports to: Head of SEO

About the SEO Team

• 20+ strong SEO team based in London and Cornwall, UK
• We are a close-knit team who work hard but also have a lot of fun
• Although we have a hierarchy, we like to operate in an open and inclusive way
• No idea or question is a bad one - if you want to see change, then be the change, and if you want to make something happen, just say!
• The team is made up of SEO generalists, technical SEO experts, SEO content writers and Digital PR specialists
• We have great collaboration between our main London office and our satellite Cornwall office. Last year we went on a trip to Cornwall together - we surfed, walked and had fun. 
• These trips aren’t mandatory, so if they’re not for you that’s ok too!
• We work with clients across automotive, luxury fashion, travel, charity, technology sectors and more!
• The DEI team at Artefact is led by two members of the SEO team - DEI is very important to us

Main Responsibilities

• Set and own the department’s SEO content strategy, standards and ways of working. 
• Turn client objectives and search insights into commercially focused content strategies with clear, business-aligned success measures.
• Develop effective content strategies which align with the other SEO disciplines (tech and digital PR) to help our clients exceed their goals.
• Define best practice methodologies, sharing with the wider team and ensuring full integration with all Organic projects, with focus on GEO
• Challenge briefs and provide clear, evidence-based strategic recommendations.
• Work confidently with senior stakeholders.
• Support existing clients, new opportunities and pitches.
• Champion the agency’s content-planning process and standards.
• Work across several teams as the senior content-strategy specialist.

Skills and Experience

Essential

• At least five years’ SEO experience, including two+ years in a management role.
• Proven ability to develop commercially focused SEO content strategies and lead complex projects involving clients, internal teams and third parties.
• Strong knowledge of keyword research, content audits, gap analysis, briefing, production and optimisation, balancing search performance with audience, brand and conversion needs.
• Strong analytical skills and experience using a range of SEO tools to inform decisions, measure performance and demonstrate results.
• Excellent client-management and communication skills, with the ability to explain complex concepts and influence senior stakeholders.
• Experience managing, mentoring and developing team members while building a collaborative, accountable culture.
• Up-to-date knowledge of search developments and Google best practice, with excellent attention to detail and proficiency in Google Workspace.

Desirable

• Appreciation of UX best practice principles and how these should align with SEO recommendations
• Experience using seoClarity

Why You Should Join Us

• Client business obsession: constantly listening to clients, and then continuously testing, enhancing, and keeping up with clients’ changing challenges and needs
• Artefact is the place to be: come and build the future of marketing
• Progress: Every day offers new challenges and new opportunities to learn
• Culture: join the best team you could ever imagine
• Entrepreneurship: You will be joining a team of driven entrepreneurs. We won’t give up until we make a huge dent in this industry!