Creator Partnerships Manager Jobs in Marketing, Advertising & Agencies

Marketing, Advertising & Agencies encompasses the businesses and platforms that plan, create, distribute, and measure commercial communications. It spans traditional and digital advertising agencies, branding and design consultancies, PR and communications firms, performance and affiliate marketing networks, mobile advertising platforms, and the software layer, including ad tech, marketing automation, and analytics tools, that powers modern campaign execution and measurement. Companies in this vertical may serve brands directly as agency partners or provide the underlying technology infrastructure that marketers rely on to reach, convert, and retain audiences across channels.

A Creator Partnerships Manager identifies, recruits, and maintains relationships with content creators, including influencers, UGC creators, and platform-native talent, to support brand campaigns, product seeding, affiliate programs, and platform creator ecosystems. Day-to-day work involves outreach and negotiation with creators, briefing them on campaign requirements, tracking deliverables and performance, and acting as the primary point of contact between the brand or platform and its creator community. On platform-side roles (e.g. TikTok Shop, Binance Square), the focus shifts toward growing and retaining a creator base, onboarding new talent, and ensuring creators are equipped to produce content that meets platform goals.