Creator Partnerships Manager Jobs in E-commerce & Retail

E-commerce and retail encompasses businesses that sell physical or digital goods through online channels, as well as the platforms and software that power those transactions. The vertical spans a wide range of models, direct-to-consumer brands, B2B wholesale marketplaces, multi-sided online marketplaces, rental platforms, and commerce enablement software. Product categories range from home goods, consumer electronics, and personal care to design materials, apparel, and financial securities. What unites them is a reliance on digital storefronts, data-driven merchandising, and scalable fulfillment or transaction infrastructure.

A Creator Partnerships Manager identifies, recruits, and maintains relationships with content creators, including influencers, UGC creators, and platform-native talent, to support brand campaigns, product seeding, affiliate programs, and platform creator ecosystems. Day-to-day work involves outreach and negotiation with creators, briefing them on campaign requirements, tracking deliverables and performance, and acting as the primary point of contact between the brand or platform and its creator community. On platform-side roles (e.g. TikTok Shop, Binance Square), the focus shifts toward growing and retaining a creator base, onboarding new talent, and ensuring creators are equipped to produce content that meets platform goals.