Summary of the Web Marketing Copywriter - Contract job at Sia

Company Description

Sia is a next-generation, global management consulting group. Founded in 1999, we were born digital. Today our strategy and management capabilities are augmented by data science, enhanced by creativity and driven by responsibility. We’re optimists for change and we help clients initiate, navigate and benefit from transformation. We believe optimism is a force multiplier, helping clients to mitigate downside and maximize opportunity. With expertise across a broad range of sectors and services, our 3,000 consultants serve clients worldwide from 48 locations in 19 countries. Our expertise delivers results. Our optimism transforms outcomes. 

About Sia Experience-Marketing Advisory 

Sia Experience is the end-to-end marketing and customer experience arm of Sia. Agile and collaborative, our Marketing Advisory Business Line is recognized for delivering high-impact, growth-focused solutions by blending marketing, CX, creative, AI, and deep industry expertise. 

As strategic partners, The Marketing Advisory team empowers clients across technology, luxury, consumer goods, finance, energy, and more to scale operational excellence and drive brand-led growth through AI- and data-driven strategies. Our teams lead full-funnel marketing transformations—from strategy and go-to-market execution to experience design, performance measurement, and sustainable impact. 

It’s an exciting time to join us. SiaX has long been the agency behind some of the world’s biggest brands—now we’re expanding, becoming one of the most recognizable names for companies that demand bold, business-driving creative. We’re shaping SiaX into the go-to agency of the future. This is your chance to be part of that growth, working alongside top-tier creatives, consultants and agency leaders to continuously evolve what a modern, full-service agency can be. Opportunities like this don’t come around often—if you want in on the next level, this is it. 

Job Description

• Sia Title: Project Consultant (Exempt Contractor)
• Project Title: Web Marketing Copywriter
• Project Type: Contract
• Location: Remote
• Rate: $80-95/hr
• Duration: Through 12/31/26
• Hourly Expectations: 2 roles are 40 hours per week, and 1 role is 20 hours per week

Sia is looking for 3 experienced Web Marketing Copywriters to support digital and web initiatives for a leading technology client.

This role is ideal for a writer who specializes in content created specifically for digital experiences. You understand that great web copy is more than strong writing. It needs to communicate complex ideas clearly, guide users through an experience, support marketing objectives, and drive action.

You’ll partner with marketing, product, web, design, and cross-functional stakeholders to develop compelling copy across websites, landing pages, product and feature pages, campaign experiences, and other digital touchpoints.

We’re looking for someone who can quickly understand a product, audience, and marketing objective and translate that information into clear, concise, engaging web content.

Key Responsibilities

Web & Digital Copywriting

• Write and edit copy for websites, landing pages, product and feature pages, campaign pages, and other digital experiences

• Develop compelling headlines, subheads, calls to action, value propositions, and supporting web copy

• Translate complex product, technical, or marketing concepts into clear, accessible, audience-friendly language

• Adapt messaging based on the purpose of the page, target audience, user journey, and desired action

• Balance brand storytelling with concise, conversion-focused writing

• Ensure copy is structured and optimized for how users consume content online

Marketing & Content Strategy

• Partner with marketing and web teams to translate campaign, product, and go-to-market strategies into effective web messaging

• Understand where individual pages and content experiences fit within the broader marketing funnel and customer journey

• Apply SEO and digital content best practices while maintaining natural, high-quality writing

• Recommend messaging hierarchies, content structures, and approaches based on business and user needs

• Maintain consistency in voice, tone, terminology, and messaging across digital experiences

Cross-Functional Collaboration

• Collaborate with marketers, designers, web producers, product teams, and other stakeholders to bring digital experiences to life

• Incorporate feedback from multiple stakeholders while maintaining clarity and consistency in the final content

• Manage multiple writing assignments and priorities in a fast-paced environment

• Work independently from creative briefs, messaging frameworks, stakeholder conversations, and existing source material

This job description is not intended to be all inclusive. Duties, responsibilities, and qualifications may be added, deleted, or modified at any time based on business needs. 

Qualifications

• 4+ years of professional copywriting, content writing, or content marketing experience, with a significant focus on web and digital content.

• Strong portfolio demonstrating website, landing page, product, campaign, or other digital copy

• Demonstrated ability to write concise, engaging copy specifically for online audiences

• Experience translating complex topics into clear and compelling messaging

• Strong understanding of digital marketing, web content strategy, and user journeys

• Familiarity with SEO principles and writing for organic search

• Excellent editing, proofreading, and attention to detail

• Ability to shift tone and messaging for different audiences, products, and objectives

• Comfortable working collaboratively with marketing, design, product, and web teams

• Ability to manage feedback, ambiguity, and multiple priorities with minimal oversight

Preferred Qualifications

• Experience writing for technology, software, AI, or other complex products

• Experience supporting product launches, integrated marketing campaigns, or go-to-market initiatives

• Familiarity with CMS platforms and the web publishing process

• Experience working within established brand voice and content guidelines

• Understanding of UX writing, conversion optimization, and web accessibility principles

• Experience using AI tools as part of the writing, research, or content development process

What We’re Looking For

Above all, we’re looking for a web-first writer. You know how writing for a website differs from writing a blog, long-form article, social post, or traditional marketing asset. You can take a complicated idea and turn it into copy that is easy to scan, easy to understand, and compelling enough to make someone take the next step.

A portfolio or writing samples demonstrating relevant web and digital work will be requested as part of the interview process.

Additional Information

Work Authorization 

Applicants must be legally authorized to work in the United States at the time of application and throughout their employment. This position is not eligible for employment visa sponsorship now or in the future. 

Our Commitment 

At Sia, we believe in fostering a diverse, equitable, and inclusive culture where our employees and partners are valued and thrive in a sense of belonging.