Summary of the Senior Copywriter, Member Activation job at Lantern

About Lantern

Lantern is the specialty care platform connecting people with the best care when they need it most. By curating a Network of Excellence comprised of the nation's top specialists for surgery, cancer care, infusions and more, Lantern delivers excellent care with significant cost savings to employers and their workforces. Lantern also pairs members with a dedicated care team, including Care Advocates and nurses, for the entirety of their care journey, helping them get back to good health, back to their families and back to work. With convenient access to specialists nationwide, Lantern means quality care is within driving distance for most. Lantern is trusted by the nation's largest employers to deliver care to more than 6 million members across the country. Learn more about us at lanterncare.com.

SENIOR COPYWRITER, MEMBER ACTIVATION

Lantern helps employers reduce medical spend by getting members to the right specialty care center of excellence for plannable surgery, cancer support, and specialty infusions. The Member Activation team owns the outreach and engagement engine that turns eligible members into first calls and cases, the leading indicator for procedure volume and revenue. This role is a direct bet on one of our biggest 2027 priorities: scaling campaign execution with agents, not headcount.

We are hiring a short-form specialist, not a long-form writer. This is not a blogger, an articles writer, or someone whose background is internal communications or PR. This is someone who has written email, SMS, direct mail, and digital ad copy that had to convert, who can point to the metric it moved, and who wants to spend their time testing, measuring, and rebuilding rather than writing one perfect piece and moving on.

Location: Dallas, TX, New York, NY - Hybrid schedule (3x in office per week)

Responsibilities:

• Write short-form, conversion-focused copy across direct mailers, email, text, display ads, outbound calling scripts, and digital surfaces (landing pages, app, portal).
• Design and run structured tests (A/B and multivariate) on messaging, offers, and creative, with a clear hypothesis and a defined metric for every test.
• Build and maintain agentic workflows comprised of insights-driven value proposition messaging that let a small team produce and personalize campaign copy at scale, with a human checkpoint built into the process rather than bolted on after.
• Partner with Product, Analytics & Member Experience to turn proven copy patterns into repeatable, configurable templates.
• Use performance data and member feedback loops to continuously retire what's not working and scale what is.
• Monitor campaign performance dashboards and channel-level conversion metrics to decide what gets tested next.
• Maintain a shared style, voice, and compliance checklist so AI-generated variants stay on-brand and audit-ready.

Requirements:

• A portfolio of short-form, consumer-facing campaign copy (email, text, direct mail, landing pages, or paid ads) with stated results, not just creative samples.
• Direct experience designing and reading A/B or multivariate tests, including ones that lost, and the ability to explain what you did with the result.
• Hands-on experience using AI tools to build a repeatable production or QA workflow, not just to draft copy faster.
• Comfort working from data and being wrong in public — you'd rather ship a testable hypothesis than defend a favorite line.
• Nice to have: experience writing for healthcare, insurance, benefits, or another regulated consumer category.
• Nice to have: familiarity with Salesforce Marketing Cloud or comparable ESPs/CDPs.
• Nice to have: experience writing for contact-center scripts.

Strong Candidates will:

• Have written short-form, conversion-focused copy (email, SMS, direct mail, digital ads) that had to convert — not long-form articles, blog posts, or internal communications.
• Come from a direct-response or growth marketing background, not corporate communications or PR.
• Want to spend their time testing, measuring, and rebuilding rather than writing one perfect piece and moving on.
• Rather ship a testable hypothesis than defend a favorite line — comfortable being wrong in public and letting the data pick the winner.

Benefits

Compensation: Base salary range: $95k–$130k plus variable compensation, depending on relevant experience, location, and qualifications.

About You:

• You use LOGIC in your decision making and understand that progress is critical to making change. You focus on the execution of your content while balancing a fast-paced environment and you take the time to celebrate both the small & big wins.
• INCLUSION is a core tenant of your personal beliefs. A diverse and inclusive environment is incredibly important to you. You understand and desire to be a part of a diverse team with different experiences and perspectives & you cherish the differences in each individual that you interact with.
• You have the GRIT, drive and ambition to tackle big problems. Big problems require big ideas and a team that supports new ideas.
• You care deeply for your customers are driven to keep HUMANITY in all decisions. Your customers aren’t just the individuals using your product. They are the driving factor in your motivation to make a change.
• Integrity guides you in life. Focusing on the TRUTH vs. giving people the answers they want to hear.
• You thrive in a Team Environment. Collaboration is key in innovation and creating change.

These pillars of LIGHT are a reminder to our team that we are making a difference by providing guidance and support in navigating the often complex and confusing landscape of healthcare. We hope that through this LIGHT, individuals can find their way to the best care, resources, and support they need to get back to life.

If this sounds like you, we would love to connect to speak further about career opportunities at Lantern.

Please apply to our role & someone from our Talent Acquisition Team will reach out to help you navigate our interview process.

Lantern does not discriminate on the basis of race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity or any other reason prohibited by law in provision of employment opportunities and benefits.