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Summary of the Copywriter (Social Media & Performance) job at indrive
indrive is hiring a Copywriter (Social Media & Performance). Based in Kazakhstan. Working arrangement: On-site.
About indrive
inDrive is a ride-hailing and urban services platform that connects passengers and drivers who negotiate ride prices directly through a peer-to-peer model. In addition to ride-hailing, it offers intercity transportation, freight and delivery, and financial services.
Copywriter (Social Media & Performance) job description
The role exists to free the SMM manager to focus on shooting and producing new video formats that drive reach, subscribers, and engagement. It is a middle-level production role: beyond strong copywriting, the holder brings a strategic understanding of social-brand building and a feel for how text and visuals work together.
Key Responsibilities
- Social media publications managing: text for 20-22 publications per month across Instagram and TikTok — both on-asset text and post captions.
- Social media: always-on community management: respond to DMs and comments, (up to ~20 per post, scaling to ~1,000) during influencer collaborations or paid campaigns.
- Paid social scripts: write video scripts for paid social.(example)
- Print materials: copy for leaflets, brochures, and posters.
- Lead-gen copy: text for campaign lead forms. (example)
- Copywriting for Advertising Campaigns (Meta/Google) (example)
- Strategy input: contribute to Tone of Voice and the content plan. (example)
- Web & partners: write copy for the website and partner networks. (example)
Why join us
- Help us challenge injustice by creating fair choices for millions of people across 1100+ cities in 48 countries.
- Develop your professional skills with access to mentoring, career consulting, and learning programs.
- Collaborate with teams around the world and gain international experience through our Global Talent Exchange Program.
- Engage in company-wide challenges, awards, sports activities, employee-led social impact and volunteering projects.
- Work alongside people who take initiative, speak openly, and challenge themselves to grow.
- Improve your language skills through co-financed courses and internal speaking clubs.
Final benefits may vary depending on the location.
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