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Summary of the Copywriter (Social Media & Performance) - inVision job at indrive
indrive is hiring a Copywriter (Social Media & Performance) - inVision. Based in Almaty, Kazakhstan. Working arrangement: On-site.
About indrive
inDrive is a ride-hailing and urban services platform that connects passengers and drivers who negotiate ride prices directly through a peer-to-peer model. In addition to ride-hailing, it offers intercity transportation, freight and delivery, and financial services.
Copywriter (Social Media & Performance) - inVision job description
The role exists to free the SMM manager to focus on shooting and producing new video formats that drive reach, subscribers, and engagement. It is a middle-level production role: beyond strong copywriting, the holder brings a strategic understanding of social-brand building and a feel for how text and visuals work together.
Key Responsibilities
- Social media publications managing: text for 20-22 publications per month across Instagram and TikTok — both on-asset text and post captions.
- Social media: always-on community management: respond to DMs and comments, (up to ~20 per post, scaling to ~1,000) during influencer collaborations or paid campaigns.
- Paid social scripts: write video scripts for paid social.(example)
- Print materials: copy for leaflets, brochures, and posters.
- Lead-gen copy: text for campaign lead forms. (example)
- Copywriting for Advertising Campaigns (Meta/Google) (example)
- Strategy input: contribute to Tone of Voice and the content plan. (example)
- Web & partners: write copy for the website and partner networks. (example)
Skills, Knowledge and Expertise
Russian — fluent (spoken and written);
Kazakh — written proficiency required;
English — fluent (spoken and written).
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