Summary of the Content Writer/Specialist job at Binance

Write and edit global comms pieces and long-form explainers

Support content for company narratives and milestone stories, connecting content to Binance’s key messages

Bring ideas on narrative angles and story framing

Write and edit product and campaign content, plus CRM/lifecycle copy, against deadlines and briefs

Support and help scale the team’s use of AI tools in content operations and reporting

Support user/community and KOL stories, interviews, and video content

Help with content amplification and repurposing across channels

Draft, edit, and proofread content quickly and accurately across formats: blog posts, CRM, campaign copy, video scripts, and more

Help maintain consistency in tone, style, and accuracy across content, in line with team editorial standards

Track and report on content performance (traffic, engagement, reach), helping build out the team's performance measurement framework

Bachelor’s or higher degree in English, Journalism, Media, Communications, or a related field, or equivalent experience

Native or fluent English, with excellent writing and editing skills and strong attention to detail

Proven content or editorial experience across multiple formats: in-house, agency, publication, or newsroom

Demonstrated versatility: comfortable moving between long-form writing, product/campaign copy, and human-interest storytelling

Genuine interest in crypto, blockchain, and fintech

AI-savvy: comfortable with AI writing/research tools and current on emerging AI trends, with practical ideas on integrating them into content workflows

Comfortable working with performance data (e.g. traffic/engagement dashboards) to inform content decisions

Proactive and reliable, able to own work end-to-end across shifting priorities without close oversight

Able to multitask and work to tight, sometimes same-day deadlines

Strong communication skills and comfortable working in a distributed, mostly async team