Summary of the Community Outreach Representative job at Curaleaf

Community Outreach Representative
Location: Miami, FL
Territory: South Florida – Deerfield Beach to Miami
Open availability is required on mornings, evenings, weekends, and holidays.
This is a field-based role; the candidate in this position will be required to travel 100% of the time throughout the region.

About the Role:

Are you a natural connector who loves being out in the community, building relationships, and making a real impact? As a Community Outreach Representative at Curaleaf, you’ll be the face of our brand across local markets - bringing our mission to life through education, engagement, and outreach.

This isn’t your typical desk job. You’ll be out in the field, visiting doctors’ offices, hosting community events, and helping people learn about medical cannabis and how Curaleaf can support their wellness journey. You’ll turn conversations into action - driving patient acquisition, building trust with providers, and creating buzz around our dispensaries and products.

If you’re a storyteller, a doer, and someone who thrives on meaningful connections, this role is for you.

What You’ll Do:

• Drive patient acquisition by educating communities and healthcare providers about medical cannabis and Curaleaf’s offerings.
• Build relationships with physicians and office staff to encourage referrals and support.
• Partner with retail leadership to align outreach efforts with store goals and drive foot traffic.
• Plan and host events like medical card drives, health fairs, and senior center talks—bringing our brand to life in the community.
• Collaborate with store managers on local promotions and activations.
• Keep things organized with clear communication, outreach logs, and timely follow-ups.
• Work with marketing to create local content and event materials.
• Track your impact through KPIs like leads captured, physician engagements, and event ROI.
• Stay sharp by monitoring competitors and suggesting ways to stay ahead.
• Follow compliance guidelines and escalate any legal questions as needed.
• Share insights to improve outreach strategies and amplify results across teams.
• Communicate clearly and professionally with patients, caregivers, and providers.

What You’ll Bring:

• Bachelor’s degree in marketing or equivalent experience in healthcare, sales, community outreach, or field marketing will also be considered.
• Minimum of 3 years of experience in community outreach, field sales, or brand ambassadorship with demonstrated results.
• At least 3 years of experience with public speaking, product education, hosting and attending networking events, visual merchandising, and creating visually appealing product displays.
• Proven ability to build and manage relationships with physicians, office staff, community leaders, and corporate partners.
• Exceptional verbal and written communication skills, with the ability to clearly articulate Curaleaf’s value proposition.
• Strong organizational and time-management capabilities, including the ability to independently plan territory schedules and prioritize outreach activities.
• Sales-oriented mindset with experience in objection handling, negotiation, and driving conversion.
• Demonstrated ability to track and report key performance indicators such as visits, leads, CRM conversions, and transactions.
• Collaborative team player with a positive attitude and flexibility to work evenings and weekends as needed.
• Valid driver’s license and reliable transportation required for frequent field-based responsibilities.
• Comfortable working within a regulated industry and adhering to compliance standards.
• Ability to travel 100% of the time throughout the region.

Even Better If You Have:

• Prior cannabis industry experience or demonstrable passion for the sector.
• Experience working with senior living communities, assisted living facilities, or healthcare systems.
• Experience in Retail and driving customer experiences.

• Spanish-language proficiency, with the ability to communicate with Spanish-speaking community members, healthcare providers, and local organizations. Experience delivering educational presentations in Spanish is a plus.

Physical Requirements:

While performing the duties of this job, the employee is required to stand for extended periods, regularly stand, walk, talk, or hear, stoop, kneel, crouch, or crawl, use hands and fingers to feel, reach with hands and arms, and lift up to 25 pounds. The employee is occasionally required to climb, balance, and lift up to 50 pounds. This position requires close vision (clear vision at 20 inches or less).

Work Environment:

This position has allergen warnings, including potential exposure to dust, pollen, and plant pathogens, and requires the ability to work in confined spaces, possess high stress tolerance, adaptability, and flexibility to work in an ever-changing environment.