Summary of the Global Social Media and Community Manager job at Atlas HXM

Role Overview

The Global Social Media and Community Manager is responsible for developing and executing Atlas HXM’s global social media and community strategy, positioning social as a core pillar of brand authority, market influence, and sustained audience engagement.

Reporting to the Global Director of Brand and Content, this role shifts social from content distribution to strategic brand-building, elevating Atlas HXM’s voice across digital channels while fostering meaningful, high-quality engagement within priority communities.

This is a strategic hybrid role, balancing multi-platform social media execution with proactive community development. You will oversee global social strategy with a specific focus on strengthening brand presence and share of voice in the United States market.

Beyond managing the channels, you will help build Atlas HXM’s influence engine — activating internal subject-matter experts and industry voices, and bringing your own platform presence to extend authentic, organic reach well beyond the corporate page.

You will also be an AI-forward operator. We are looking for someone genuinely excited by AI, who will experiment with and build AI-enabled workflows — from research and planning to creative production — and move faster and smarter without compromising editorial quality.

From LinkedIn and executive amplification to niche HR communities, Reddit forums, and emerging digital platforms, you will ensure Atlas HXM is not only visible but credible, human, and authoritative.

You will collaborate closely with Brand, Content, Demand Generation, and Sales to align messaging, optimize amplification, and reinforce Atlas HXM’s position as a category leader in global employment and HXM.

If you thrive at the intersection of brand storytelling, digital influence, and measurable engagement, this role offers the opportunity to transform social into a strategic growth asset.

Key Responsibilities

• Own and evolve the comprehensive global social media strategy aligned to brand positioning, ICPs, and campaign priorities, with a specific focus on strengthening brand authority in the U.S. market.
• Own social content, strategy, planning, and reporting end-to-end, with clear ownership and clean handoffs across the Brand & Content team.
• Own the monthly and quarterly social media content calendar, ensuring campaigns, executive advocacy, and thought leadership are planned and delivered proactively.
• Leverage AI tools (e.g. ChatGPT, Claude) across the workflow — from research and content creation to building and optimizing workflows and improving creative — to work more efficiently while maintaining editorial quality.
• Translate broader marketing strategies into platform-specific execution plans across LinkedIn, Reddit, Instagram, Facebook, YouTube, and emerging channels.
• Build and run programs that activate internal subject-matter experts and external thought leaders/influencers, and create fast, authentic, organic content — including quick, creative video (e.g. “how do you say payroll in your language”) — that performs on its own merits, not only polished, produced assets.
• Engage authentically within relevant professional communities and niche forums (e.g. Reddit), building quality interactions, discussions, and relationships that strengthen brand affinity — integrated naturally, without reading as corporate intrusion.
• Ensure all social initiatives reinforce brand voice, strategic messaging pillars, and long-term reputation goals.
• Drive measurable growth in Share of Voice (SOV) and brand sentiment across priority channels, positioning Atlas HXM as a trusted authority in global employment, compliance, and HXM.
• Monitor competitive activity and industry discourse to identify opportunities for timely, relevant social content and proactive thought leadership that align with Atlas HXM’s brand, audience, and commercial objectives.
• Support reputation management by responding thoughtfully and strategically to conversations involving Atlas HXM.
• Partner with the rest of the Brand & Content team to establish a structured content repurposing engine that transforms high-effort assets (webinars, research reports, whitepapers, executive interviews) into high-performing, platform-native social content.
• Maintain proactive, documented, asynchronous communication and clear task ownership across countries and time zones, ensuring smooth handoffs and consistent execution in a fast-paced, highly collaborative, remote-first environment.
• Partner with the paid media agency on social channel alignment, ensuring organic and paid efforts reinforce one another.
• Continuously test, measure, and optimize social content through A/B testing and data-driven experimentation, analyzing engagement, sentiment signals, and reach to improve platform performance and audience resonance.
• Deliver consistent, structured reporting on social performance to the Director of Brand and Content and broader marketing leadership, translating data into clear insights and actionable recommendations that keep social initiatives aligned with long-term brand objectives.

Experience Required

• Bachelor’s degree in Marketing, Communications, Digital Media, or related field, or equivalent experience.
• 3+ years of experience in B2B social media, community management, or digital brand strategy, ideally within HR tech, SaaS, or a related technology sector.
• Proven ability to develop and execute multi-channel social strategies in a global context, with demonstrated experience targeting U.S.-based audiences.
• Demonstrated ownership of social content, strategy, planning, and reporting end-to-end.
• Demonstrated experience building programs that activate internal subject-matter experts and industry thought leaders.
• Excellent storytelling skills, with the ability to translate complex B2B topics into engaging, human-centered narratives.
• Up-to-date knowledge of B2B social media trends, platform shifts, and best practices to keep Atlas HXM’s strategy competitive.
• Strong commercial awareness, with the ability to evaluate trends and identify opportunities that support brand and business objectives.
• Strong understanding of social analytics, engagement metrics, sentiment analysis, and performance reporting.
• Experience using AI-powered tools to enhance content creation, research, planning, reporting, and productivity.
• Experience with project management and task tools (e.g. Asana, Monday.com, Jira), including task assignment, ticket tracking, and workflow organization — including setting up and optimizing AI-enabled workflows.
• Excellent organizational skills, with the ability to manage multiple projects, stakeholders, and deadlines simultaneously.
• Strong collaboration skills, with proven experience working effectively in a remote/distributed team across time zones.
• Familiarity with HubSpot social scheduling and social analytics dashboards.
• Experience working within the Microsoft 365 ecosystem, including applications such as Teams, Word, Excel, Outlook, and PowerPoint.
• Strong interpersonal skills with the ability to represent the brand confidently and professionally in public forums.