Summary of the Brand & Communications Manager job at MET Group

Company Description

MET Group is an integrated European energy company headquartered in Switzerland, active across the full value chain - generation, storage, LNG, trading and sales. Present in 24 countries and 33 national energy markets, MET combines large-scale trading with a growing portfolio of renewable and flexible assets. In 2025 the group generated €28.6 billion in consolidated revenue. 

MET Retail is a new chapter for the group: bringing energy directly to households. We're building a technology-driven retail platform for power and gas, with a digital, customer-first model. One model, built to scale across Europe. We're a small international team, and there's a lot to build. Join us on this exciting journey and you'll help shape how this company works, with real ownership from day one.

Job Description

Mission
Reporting to the Growth Director, own the brand’s voice in Spain and drive the category-formation narrative in-market: content, PR, social and the localisation of centrally produced campaigns.

Scope
Spain. All local content, communications and brand activity.

Essential responsibilities

• Build and run the local editorial plan and social channels
• Localise centrally produced campaigns and funnel copy — tone, culture and regulatory nuance
• Plan and manage offline media and brand activations in-market — briefing and steering media and creative agencies on buying and execution
• Own PR and earned media: press relationships, the launch narrative
• Design and write lifecycle and CRM journey content — onboarding, retention, upsell — working with the CRM team on execution
• Feed the content engine with locally credible material that earns visibility in search and AI-generated answers
• Bring local market and competitor insight back to the centre

Qualifications

• 4–6 years B2C marketing or communications gained in energy, utilities or other regulated industry
• Excellent written communication ability in Spanish; communication level of English.
• Offline buying PR and earned-media experience alongside content
• Experience briefing and managing media agencies

Additional Information