Summary of the Communications Manager job at LinkedIn

Company Description

LinkedIn is the world's largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We're also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that's built on trust, care, inclusion, and fun – where everyone can succeed.

Join us to transform the way the world works.

Job Description

This role will be based in Sunnyvale, San Francisco or New York City.

At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team. 

LinkedIn is hiring a Communications Manager with B2B communications experience to develop and execute storytelling around how LinkedIn powers businesses and helps them grow. This individual will work across our global Customer & Tech Communications team and will drive thought leadership campaigns and customer success stories that demonstrate the value LinkedIn delivers across our portfolio of B2B products through earned media, creator engagements, and owned content. 

The Communications Manager will support the development and execution of global B2B thought leadership campaigns targeting C-suite audiences, as well as executive profiling. They will also help mine compelling stories that showcase customer value from across our Advertising, Recruiting and Sales businesses, working with Comms teammates, cross functional partners, and customers. They will maintain a solid pipeline of customer stories and develop them into communications content that can be leveraged across a variety of campaigns and moments. 

If you love crafting B2B stories, making customers the hero in customer success, and supporting executives on their external profile, this role is for you! We’re looking for a self-starter who can connect the dots across different teams - including global comms, product, marketing and sales - drive media relations, and work across large campaigns.  

In addition, expertise in writing, social content development, project management, organizational skills, and stakeholder management are required to succeed in this role.

If you’re passionate about developing narratives, uncovering stories that demonstrate business impact, pitching and nurturing relationships with reporters and creators, and working in a fast-paced environment, we’d love to hear from you.

Responsibilities:

• Support customer storytelling across our entire portfolio of B2B products to reach recruiter, marketer and seller audiences
• Develop innovative approaches to elevate customer success stories across earned, owned, and social channels
• Maintain a robust pipeline of customer stories and proactively identify opportunities to amplify those stories 
• Gather insights/data to tell stories, turning complex information into engaging, easy-to-understand stories
• Pitch stories and secure earned/creator coverage that help our customers understand the value LinkedIn provides 
• Support proactive and reactive storytelling and narrative building
• Build and maintain strong relationships with media targets across tier-one outlets
• Stay ahead of media trends and changes to ensure we are always adapting our strategies to drive meaningful earned media results for the business
• Write and/or edit content, including, but not limited to pitches, narratives, articles, LinkedIn platform posts, bylines, etc.
• Build relationships with LinkedIn Global Communications teammates
• Help to connect the dots across lines of business to identify opportunities to collaborate on larger LinkedIn stories to drive a #OneLinkedIn approach to communications
• Embodies and supports LinkedIn’s culture and values and ensures they are represented in individual work
• Proactively identifies and escalates potential reputational risks
• Leverages AI tools to support work

Qualifications

Basic Qualifications:

• BS/BA Degree or equivalent experience
• 5+ years’ experience in communications, marketing, journalism, or related experience, and 2+ years in B2B communications

Preferred Experience: 

• 3+ years of experience in B2B communications roles, including customer storytelling, media relations, product comms, or thought leadership campaigns
• Experience supporting executive thought leadership, executive profiling, or executive communications programs.
• Ability to translate customer insights, business results, and data into compelling communications narratives.
• Executes projects with tight deadlines and cross-functional dependencies
• Excellent written and oral communications skills with the ability to critically think about how to position a story and weave in multiple messages to maximize opportunities
• Ideal candidate has some experience managing issues that may impact reputation
• Proficient at applying Artificial Intelligence (AI) tools to daily work
• Experience developing scripts and video content for executives
• Organizational skills and ability to stay on top of multiple projects at once
• Experience working across cross-functional teams towards a common goal or initiative 
• Solid media relations experience, including pitching stories, developing reporter relationships, and monitoring media and industry trends
• Strong project management and decision-making skills
• Possess a high degree of integrity and sense of confidentiality

Suggested Skills: 

• B2B Communications
• Media Relations
• Customer Storytelling
• Executive Communications
• Thought Leadership

LinkedIn is committed to fair and equitable compensation practices.    

The pay range for this role is $100,00 to $156,000. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor.    

The total compensation package for this position may also include annual performance bonus, stock, benefits and/or other applicable incentive compensation plans. For more information, visit https://careers.linkedin.com/benefits. 

Additional Information

Equal Opportunity Statement 

We seek candidates with a wide range of perspectives and backgrounds and we are proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.

LinkedIn is committed to offering an inclusive and accessible experience for all job seekers, including individuals with disabilities. Our goal is to foster an inclusive and accessible workplace where everyone has the opportunity to be successful.

If you need a Reasonable Accommodation to search for a job opening, apply for a position, or participate in the interview process, connect with us and describe the specific Accommodation requested for a disability-related limitation.
Fill out an Accommodation request here: https://app.smartsheet.com/b/form/b660a0327d044969abfd7a4e73d15c36

Reasonable accommodations are modifications or adjustments to the application or hiring process that would enable you to fully participate in that process. Examples of reasonable accommodations include but are not limited to:

• Documents in alternate formats or read aloud to you
• Having interviews in an accessible location
• Being accompanied by a service dog
• Having a sign language interpreter present for the interview

A request for an accommodation will be responded to within three business days. However, non-disability related requests, such as following up on an application, will not receive a response.

LinkedIn will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by LinkedIn, or (c) consistent with LinkedIn's legal duty to furnish information.

San Francisco Fair Chance Ordinance ​

Pursuant to the San Francisco Fair Chance Ordinance, LinkedIn will consider for employment qualified applicants with arrest and conviction records.

Pay Transparency Policy Statement ​

As a federal contractor, LinkedIn follows the Pay Transparency and non-discrimination provisions described at this link: https://lnkd.in/paytransparency.

Global Data Privacy Notice and Compliance Posters for Job Candidates 

Please use this link to access documents that provide information about how LinkedIn handles the personal data of employees and job applicants, as well as the E-Verify Participation Notice and the Department of Justice Immigrant and Employee Rights Section Right to Work posters: https://www.linkedin.com/legal/candidate-portal.