Summary of the Marketing & Communications Manager job at AccorHotel

Company Description

Rixos Premium Qetaifan Island North stands as a premier luxury destination on the dynamic, man-made Qetaifan Island off the coast of Lusail, Doha. Operating under the renowned Accor umbrella, this five-star resort seamlessly blends high-end hospitality with adrenaline-pumping entertainment, making it one of Qatar’s most sought-after lifestyle and leisure hubs.

Job Description

We're looking for a dynamic and strategic Marketing & Communications Manager to join our team in Lusail, Qatar. In this pivotal role, you'll lead the development and execution of comprehensive marketing and communications strategies that elevate our organization's brand presence and drive business growth. You'll work collaboratively across departments to craft compelling narratives, manage media relations, and inspire teams to achieve ambitious goals while maintaining the highest standards of professionalism and transparency.

**Strategic Communications & Brand Management**

• Develop and implement integrated marketing communications strategies aligned with organizational objectives and market opportunities
• Create and oversee the execution of annual marketing communications plans, ensuring alignment with business goals and departmental budgets
• Analyze competitive landscape and market trends to identify opportunities for brand differentiation and growth
• Establish and maintain clear, compelling brand messaging across all communication channels

**Media Relations & Public Relations**

• Build and nurture strong relationships with journalists, media outlets, and key industry contacts through regular engagement and strategic outreach
• Prepare and distribute press releases, media kits, and feature articles that maximize organizational visibility and positive coverage
• Coordinate media interviews and arrange site visits for journalists and industry influencers
• Manage crisis communications and develop protocols to protect organizational reputation during challenging situations
• Maintain an organized media contact database and track media coverage analytics

**Content Development & Communications**

• Oversee the creation of high-quality written and visual content for marketing materials, website, social media, and internal communications
• Coordinate with design and creative teams to ensure consistent brand presentation across all platforms
• Develop compelling copy for advertising, promotional campaigns, and corporate communications
• Provide guidance to organizational personnel in preparing speeches, articles, and public-facing communications

**Digital Marketing & Social Media**

• Manage and optimize social media presence across multiple platforms to engage audiences and drive brand awareness
• Develop digital marketing campaigns and monitor performance metrics to ensure effectiveness and ROI
• Coordinate email marketing initiatives and other digital communication programs
• Stay current with emerging digital marketing trends and technologies

**Team Leadership & Development**

• Recruit, select, and develop marketing and communications team members who align with organizational values and demonstrate commitment to excellence
• Provide hands-on supervision and mentorship to team members, fostering a culture of continuous improvement and professional growth
• Delegate responsibilities effectively while maintaining accountability for departmental performance and quality standards
• Conduct regular performance reviews and provide constructive feedback to support career development
• Ensure team members understand organizational policies, compliance requirements, and professional standards

**Budget & Resource Management**

• Prepare and manage the marketing communications departmental budget, ensuring cost-effective allocation of resources
• Monitor expenditures and implement cost-control measures while maintaining quality standards
• Optimize resource allocation and staffing levels to maximize productivity and efficiency
• Evaluate new technologies and tools that enhance departmental capabilities and operational efficiency

**Stakeholder Engagement & Relationship Building**

• Interact professionally with guests, clients, VIP contacts, and internal stakeholders to promote organizational offerings
• Identify and pursue opportunities to strengthen relationships and generate business development leads
• Advise management on community relations initiatives and corporate social responsibility opportunities
• Maintain positive working relationships across all organizational levels and departments

**Administrative & Operational Excellence**

• Develop and maintain comprehensive departmental operations manuals reflecting policies, procedures, and performance standards
• Maintain organized, up-to-date filing systems and electronic records for all communications and marketing materials
• Attend and actively contribute to organizational meetings and cross-functional initiatives
• Ensure compliance with health, safety, and regulatory requirements
• Respond professionally to inquiries and concerns, providing timely follow-up and resolution

Qualifications

**Required Qualifications**

• Bachelor's degree in Marketing, Mass Communication, Public Relations, Business Administration, Communications, or a related field
• Minimum 5 years of professional experience in marketing communications, public relations, or related field
• Proven experience in developing and executing marketing communications strategies
• Demonstrated expertise in media relations and press management
• Strong written and verbal communication skills with exceptional attention to detail
• Experience managing and supervising marketing or communications teams
• Proficiency in budget management and financial planning
• Knowledge of digital marketing platforms, social media management, and marketing automation tools
• Strong analytical skills with ability to interpret data and measure campaign effectiveness
• Excellent project management and organizational skills
• Demonstrated ability to work collaboratively across departments and with external stakeholders
• Proficiency in Microsoft Office Suite and marketing communications software

**Preferred Qualifications**

• Experience in hospitality, luxury, or corporate sectors
• Knowledge of crisis communications and reputation management
• Experience with graphic design coordination and multimedia content development
• Familiarity with CRM systems and marketing analytics platforms
• Certification in Public Relations, Marketing, or Communications from recognized professional organizations
• Experience with event planning and coordination
• Multilingual capabilities, particularly Arabic language proficiency
• Track record of successfully launching marketing campaigns that achieved measurable business results
• Experience with content management systems and website optimization
• Knowledge of SEO, SEM, and digital advertising platforms

**Essential Competencies**

• Strategic thinking and visionary approach to communications
• Innovative mindset with ability to develop creative solutions
• Strong interpersonal and relationship-building skills
• Leadership capability with mentoring and coaching orientation
• Decision-making ability under pressure with sound judgment
• Resilience and adaptability in dynamic environments
• Customer-focused mindset with commitment to service excellence
• Transparent and ethical approach to business practices
• Goal-oriented with strong drive for results
• Inclusive and collaborative team player