Summary of the Social Media Manager – Prop Trading job at ThinkMarkets

ThinkMarkets is a global financial technology company specializing in multi-asset trading solutions. Through our flagship ThinkTrader platform, we provide clients worldwide with access to thousands of financial instruments across global markets, supported by advanced trading technology and infrastructure.

Backed by ThinkMarkets’ market expertise and infrastructure, ThinkCapital is our prop trading evaluation business, providing aspiring traders with access to a broad range of trading products within a simulated trading environment.

Our mission is to simplify the trading journey by combining smart technology with trusted support, giving traders the tools, education and opportunities to develop their skills and elevate their trading potential.

About the Role

We are looking for a creative, hands-on Social Media Manager to grow ThinkCapital’s social presence, engage trader audiences and build an active online community.

You will plan, create and publish content, manage daily audience interactions and use performance insights to improve results. The role combines social media execution with an understanding of prop trading, trader interests and the content that builds awareness, trust and interest in our evaluation products.

Key Responsibilities

Social Media & Content

• Plan and execute social media activity across Instagram, TikTok, YouTube, X, Facebook, LinkedIn and other relevant platforms.
• Manage the content calendar, aligning posts with product updates, campaigns, promotions and relevant trading themes.
• Create engaging content, including captions, short-form videos, educational posts and community-led content.
• Work with Creative and Marketing teams to produce platform-specific visuals, reels and videos.
• Translate challenge features, evaluation rules and product benefits into clear, accessible content.
• Test new content formats and respond to relevant trends while maintaining a consistent brand voice.

Community & Engagement

• Manage daily audience interactions, responding to comments and messages and coordinating customer queries with Support.
• Build and engage trader communities across social platforms and owned channels such as Discord.
• Encourage conversations, gather feedback and identify opportunities for community participation.
• Support collaborations with relevant trading creators, influencers and brand ambassadors.
• Monitor audience sentiment and flag recurring questions or concerns to the relevant teams.

Performance & Collaboration

• Track audience growth, engagement, reach, website traffic and conversions from social activity.
• Use performance insights to improve content, publishing schedules and community engagement.
• Monitor competitor activity, trader conversations and platform trends to identify new opportunities.
• Work with Marketing, Product and Support teams on campaigns, launches and community initiatives.
• Ensure content accurately reflects ThinkCapital’s products and follows brand, platform and internal approval guidelines.

Requirements

• Bachelor’s degree in Marketing, Communications, Journalism or a related field from a recognized, accredited university.
• Hands-on experience managing social channels and creating engaging content.
• Familiarity with short-form video formats, including TikTok, Reels and YouTube Shorts.
• Strong writing skills and the ability to adapt content for different platforms.
• Understanding of audience engagement, community management and social media analytics.
• Interest in prop trading and an understanding of trader audiences and evaluation programs.
• Experience in prop trading, fintech or trading-related marketing is a plus.
• Experience with Discord, creator collaborations or social media management tools is a plus.
• Examples of content, campaigns or social channels you have worked on.