Summary of the Content and Social Media Manager job at oddin

Oddin.gg is the leading B2B esports betting infrastructure provider. We provide the content, odds, infrastructure, and data-driven innovations that power betting for sportsbook and platform operators worldwide. Founded in 2018, we’re trusted today by some of the leading sportsbooks in the world and are growing our product catalog to offer even more content. 

We’re now searching for a Content and Social Media Manager to take charge of our editorial engine across multiple channels and touchpoints. In this role, you will write and launch material for our blog, website, sales collateral, press releases, and email campaigns, collaborating with internal subject matter experts to produce authoritative content that generates brand awareness and qualified leads.

Sound exciting? There’s more. You’ll also own the day-to-day strategy and calendar for LinkedIn, our main social channel, creating narratives and testing emerging formats to build a consistent presence that drives leads.

This is a serious writing role. The perfect candidate is someone who gets excited about coming up with new narratives and experimenting with emerging content types. You'll work closely with our Marketing Lead and turn conversations with traders, product managers, and executives into articles that position Oddin as the industry leader. 

What you'll do

• Own the editorial calendar across blog, LinkedIn, email, and sales content: plan it, write for it, ship it—on schedule

• Write and edit long-form content, including blog posts, bylined articles, data-driven reports, one-pagers, and web copy, turning input from internal experts into pieces worth a busy operator's time

• Drive day-to-day social media execution across LinkedIn and emerging channels, developing content and bringing fresh ideas that stand out. 

• Write and manage press releases tied to product launches, partnerships, licensing milestones, and company news, and coordinate distribution with trade outlets and external PR partners

• Adapt video content for social channels in partnership with the Marketing Lead and creative team

• Track content and social performance, report on what's working, and adjust the plan accordingly

What we're looking for

• 4+ years in content marketing, editorial, or communications, ideally in B2B tech; bonus if you’ve worked in and are familiar with iGaming, betting, or a similarly regulated industry

• A portfolio spanning long-form and social content you've personally written and shipped, not just managed

• Experience creating content for LinkedIn as a B2B channel: you know what performs, you have strong opinions about content, and you can translate strategic direction into posts that land

• Experience turning technical input into readable, credible content

• Ability to work independently in a fast-moving, small-team environment; you don't need a playbook handed to you

Nice to have

• Familiarity with esports, gaming culture, or the betting industry

• Experience with HubSpot

• Background in a startup or scale-up environment

• Interest in AI as a working tool: you're already experimenting with it in your own writing and research process

• Comfort with a global audience: you've adapted content across regions or markets and can work with translators, regional partners, and AI tools to localize

This is a fully remote position, but you must be able to work CET hours. Be sure to include a link to your portfolio with samples of long- and short-form content that you’ve created and case studies that tell us how you think about and approach challenges.