Summary of the Social Media Manager job at mendix

Siemens Digital Industries Software is looking for a Social Media Manager who lives at the intersection of community building and engagement, brand and product storytelling, and creative content creation. You will own and grow our social presence across existing and emerging channels – including establishing net new profiles for our new AI offering.

You’ll be our voice in the social sphere: building campaigns that drive awareness, fostering community engagement, and shaping how the world understands our story. To succeed in this role, you should be creative, data-driven, culturally tuned-in, and relentlessly curious about where conversations happen and how to lead them.

What You'll Do

Social Media Management

• Own and manage our social media presence across LinkedIn, X, YouTube, and emerging platforms – including the creation and launch of new brand profiles for our new AI offering

• Develop and execute a consistent editorial calendar aligned to product launches, campaigns, events, and always-on brand and product storytelling

• Create and curate high-performing content across formats: short-form video, carousels, thought leadership posts, polls, live sessions, and platform-native content

• Partner with cross-functional teams – product marketing, demand generation, content marketing, PR, and corporate events – to translate company messaging into compelling social narratives

• Ensure alignment and consistency of our paid channels with our organic, by partnering and collaborating with appropriate team members

• Manage and grow executive social presence for leadership, including ghostwriting, post scheduling, and engagement support

• Build and maintain a community management rhythm: responding to comments, DMs, mentions, and brand conversations in a timely and on-brand way

• Identifying trending topics, industry conversations, and cultural moments to insert us into relevant dialogues authentically

Content Creation & Campaigns

• Develop social-first content that brings our brand and products to life: use case spotlights, customer success stories, product teasers, and event coverage

• Support product launches with a social amplification plan: teaser campaigns, launch day content, and post-launch community conversations

• Own the social repurposing motion – adapting blog posts, webinars, event recordings, etc. into platform-native social content to extend reach and shelf life

Measurement & Optimization

• Track and report on social KPIs: follower growth, engagement rate, reach, impressions, click-through

• Conduct regular social audits across all channels; identify what’s working, what isn’t, and iterate accordingly

• A/B test content formats, posting cadences, captions, and creative to continually improve performance

• Use social listening tools to monitor brand sentiment, share of voice, competitor activity, and emerging trends in the enterprise software and AI space

• Provide regular performance reports to marketing leadership with insights, learnings, and recommendations

What We're Looking For

Required

• 4+ years of social media management experience, with at least 2 years in a B2B technology company

• Proven track record of growing and engaging audiences on LinkedIn, X, and YouTube; experience launching profiles on new or emerging platforms

• Exceptional writing skills, meaning you can make enterprise software sound exciting, human, and worth sharing

• Strong understanding of platform algorithms, content formats, and best practices across major social networks

• Demonstrated ability to translate complex technical concepts (agentic AI, machine learning, enterprise automation, knowledge graphs, etc.) into accessible, engaging social content

• Familiarity with AI brand positioning and experience producing social content for AI products or services – you understand how to build credibility and excitement around AI capabilities with both technical and business audiences

• Experience managing executive social media programs and ghostwriting for senior leaders

• Hands-on experience with social media management tools like Sprinklr, and social listening platforms

• Data-driven mindset with the ability to turn analytics into actionable content strategy

Preferred

• Background in data engineering, software development, or a technical field – or deep social experience covering this space

• Experience marketing to both technical audiences (developers, architects) and business stakeholders (IT leaders, digital transformation executives)

• Portfolio of social campaigns that drove measurable business outcomes — pipeline, product signups, community growth

• Familiarity with Salesforce and Marketo (or similar) for tracking social’s contribution to pipeline

• Comfortable using AI tools to accelerate content production, ideation, and scheduling workflows

• Experience with video production and editing for short-form social content (Reels, Shorts, TikTok-style formats)