Summary of the Social Media Manager job at Acorns

At Acorns, our mission is to look after the financial best interests of the up-and-coming, beginning with the empowering, proud step of micro-investing.

How do we accomplish our mission? Our values.

Lead With Heart - With compassion, integrity, and tenacity, inspire yourself and others to move past all previous thresholds of possibility

Make Bold Decisions - We are creating a new world. Be optimistic, adventurous, and courageous. Leap fearlessly into the future

Always Build Trust - Say what you mean, mean what you say, and do what you say you’re going to do. We are all owners. We are one team

Never Stop Growing - Change IS the constant. Stay hungry and curious. Be relentless in the pursuit of progress

Find a way - Never settle, no excuses, nothing is impossible. Just make it happen

Our values guide us, and our mission drives us. Come join us and help deliver financial wellness for the whole family, putting the tools of wealth-making into everyone’s hands.

Social Media Manager | Acorns

Be the Voice of Financial Wellness on Social Media

Acorns is the voice of financial wellness for the up-and-coming. We're hiring the person to lead that voice on social.

The world doesn’t need another brand telling people how to spend their money. Social media is already filled with that. The perfect ad, the latest must-have, the endless scroll of things designed to separate people from their money.

Social media drives behavior—but why does it only push people to spend? With the right message, the right timing, and the right approach, it can do more than sell—it can help people build better habits, shift their mindset, and take control of their financial future. Bringing financial wellness into culture starts with how we educate, entertain, and inspire— that’s what this role is all about.

This role reports to the Sr. Director of Brand Marketing.

Acorns is a remote-first organization, offering the flexibility to work remotely while providing optional access to office space in Irvine, CA.

What You'll Be Doing:

This role is about original creation, experimentation, and velocity. You’ll be hands-on from concept to publish—shooting, editing, writing hooks, and reacting in real time.

• Deliver Distinctive Content: Actively create and capture a mix of thumb-stopping content including UGC, in-house content, edu-tainment, bts moments (team, product, culture), trend-driven and reactive formats, CEO led content, and real customer moments.

• Lead Social Strategy: Set & run social strategy for both Acorns and Acorns Early that connects to larger marketing and business goals.

• Own the Content Calendar: Develop, manage, and execute a dynamic content calendar, ensuring timely, relevant, and strategic content across priority channels.

• Manage Creators: Source, scope and manage external creators as needed to diversify social content, tap into priority communities.

• Lead Community Management: Be the hands on the keys for our day-to-day community management, engaging in conversations about and with Acorns to foster a strong, engaged community. Collaborate with support partners to key topics, customer inquiries, and escalations with empathy and clarity.

• Grow Our Channels: Grow Acorns' organic social media presence across Instagram, TikTok, with a secondary focus on Reddit, YouTube, LinkedIn, and emerging platforms.

• Report on Performance: Analyze and report on social performance, providing insights on engagement, audience growth, and content effectiveness to optimize strategy and inform future campaigns.

• Champion the Brand: Own the Acorns brand voice and visual presence on social across the visual tone and caption copy.

• Track Culture & Trends: Stay ahead of trends and find opportunities to integrate Acorns into relevant conversations and channels within culture, investing, fintech landscape, and beyond.

What You Bring to the Table:

• 5-8+ years of hands-on experience creating content and managing social channels.

• End-to-end creator skills: you can concept, script, shoot, and edit with speed, precision and intention.

• A restless creative mind: you're already thinking about the next format, the next platform, the next idea nobody's tried yet.

• A creator's instincts with a strategist's brain: you understand why something works, not just that it worked.

• Self-starter energy: you don't wait for perfect briefs. You see an opportunity and make something.

• Culturally fluent: you know what's trending before it peaks, and how to make Acorns part of the conversation.

• Real empathy for our community: you care about the people on the other side of the screen and how Acorns shows up for them.

• Thirst for delivering game-changing products. A belief that your work is tied to your life's mission.

• Fintech knowledge is a plus, not a requirement. Your social media instincts matter more than your industry background.

You are not expected to have experience with all listed requirements. If you feel passionate about Acorns' mission, vision, and values, please apply.

What we offer:

• Competitive salary and stock options

• A comprehensive benefits package for you and your family

• Flexible work location, hours, and paid time off

• 401(k) matching

• Monthly Acorns account contribution & GoHenry account for your family

• Mindfulness and Financial Wellness resources, Headspace and Addition Wealth

• Acorns Career Development Program (Ongoing training sessions, development plans, development check-ins, Cornerstone’s online training platform)

• Roots Leadership Program for Emerging Leaders

• Community week onsite gatherings and various virtual events

• Talented and motivated team members who care deeply about one another, our mission, and our customers.

• The rare opportunity to create a new world. We inspire one another every day to do meaningful work that solves big societal challenges.

About Acorns:

Acorns is a financial wellness app that helps everyday people and families save and invest money for the long term. Since 2014, Acorns has grown into a global company with multiple life-stage products serving the needs of kids, teens, adults, and parents. Named one of Time’s “World’s Best Brands of 2024,” Acorns has helped over 14 million people save & invest over $27 billion dollars, much of it from spare change and small amounts.

Compensation Information:

The pay range for this position at commencement of employment is expected to be between $117,000 and $130,000/year; however, base pay offered may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. The total compensation package for this position may also include other elements, including equity grants, and discretionary cash bonus awards in addition to a full range of medical, financial, and/or other benefits (including 401(k) eligibility and various paid time off benefits, such as vacation, sick time, and parental leave), dependent on the position offered. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.

If hired, employee will be in an “at-will position” and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors.

Work Authorization:

Acorns participates in E-Verify to confirm the employment eligibility of all newly hired employees. For more information about E-Verify, please visit www.e-verify.gov.