Summary of the SEO Lead job at PMG
PMG is hiring a SEO Lead. Based in Dallas, TX, US. Working arrangement: On-site.
About PMG
PMG is an independent advertising agency and marketing services company that provides omnichannel media, strategy, creative, and data-driven insights for major consumer brands. It also operates Alli, a proprietary marketing intelligence and operating system that unifies data for planning, execution, and measurement.
SEO Lead job description
We are PMG
PMG, a global independent platform company engineered for impact, integrates business strategy, media, creative, and data within a single operating model powered by our proprietary operating system, Alli. With more than 1,000 employees, PMG partners with brands including Apple, Nike, Dropbox, Experian, Sephora, and Whole Foods. Our work has earned top industry honors, including Cannes Lions and Adweek’s Media Plan of the Year, and PMG has won 40+ workplace culture awards, including being the only company to rank among Ad Age’s Best Places to Work for 11 consecutive years.
Who You Will Be Working With
You’ll work closely with cross-functional PMG teams, including Client Strategy and Paid Media, to develop data-driven strategies that align with broader marketing goals. Whether it's conducting keyword research, technical SEO analysis, content, or audience strategy, your insights will help brands reach the right people at the right time.
What You'll Be Doing
At PMG, we believe SEO is more than just rankings—it’s about creating meaningful connections between brands and their audiences. As an SEO Lead, you’ll play a key role in shaping organic search strategies that drive growth, improve visibility, and enhance the overall digital experience for some of the world’s most recognized brands. At PMG, you’ll do more than optimize websites—you’ll shape how brands connect with their audiences through search, making SEO accessible in the process. You’ll join a team of passionate experts who value innovation, creativity, and collaboration. If you’re excited about staying ahead of search and AI platform trends, solving complex challenges, and working with some of the most forward-thinking brands in the industry, this role is for you.
- Lead data-driven SEO strategies that help brands increase visibility, connect with their audiences, and improve performance across search engines.
- Analyze search trends, user behavior, and competitive landscapes to uncover opportunities that fuel organic growth.
- Conduct technical SEO audits, troubleshoot site health issues, and provide actionable recommendations to improve crawlability, indexation, and overall performance.
- Stay on top of algorithm updates, AI advancements, and emerging search trends, proactively evolving strategies to maintain a competitive edge.
- Create compelling dashboards and reports using tools like Looker Studio and GA4, helping teams and clients understand SEO's impact.
- Manage and optimize SEO platforms, integrations, and reporting tools, ensuring teams have the best resources to execute their strategies.
- Work closely with customer Paid Media, Content, Analytics, and Engineering teams to align SEO with broader marketing and business objectives.
- Accountable for program management and responsible for the successful execution of projects, supporting annual planning.
- Provide training, guidance, and insights to customer and internal teams, helping expand SEO knowledge and influence across customers and PMG.
- Utilize and build using PMG SEO tools, including AI and Alli integrations in the form of data analysis using SQL, alerts, reporting and audits.
What You’ll Bring
- 4+ years of experience in SEO, with a bachelor's degree or equivalent work experience.
- Proven ability to leverage SEO content strategy and technical SEO to enhance search visibility and website performance.
- Strong expertise in marketing metrics, planning, and analysis, ensuring data-driven decision-making for SEO strategies.
- Experience managing project execution and workflow to deliver seamless and impactful SEO initiatives.
- Proficiency with Google Analytics, SEMRush, and Screaming Frog, enabling comprehensive SEO audits and performance insights.
- Understanding of HTML, CSS, and structured data, allowing for improved on-page optimization and technical SEO implementation.
- Skilled in content auditing, keyword analysis and brief creation, supporting the development of high-performing SEO strategies.
- Familiarity with Adobe Analytics, GA4, Google Ads, Microsoft Excel, and tagging techniques to measure and refine SEO impact effectively.
- Familiarity with AIO and LLM Reporting with a foundational understanding of how SEO integrates with AEO strategies.
- A commitment to curiosity and adaptability as a Continual Learner, staying at the forefront of media innovation while prioritizing client success with a Customer-Focused mindset that seeks opportunities to deliver meaningful value.
- A dedication to People-Focused leadership, fostering collaboration, innovation, and professional growth by leading by Example and nurturing strong relationships that empower others to excel.
What We Offer
Performance-Based Rewards: Your impact should be part of your reward. This role is eligible for PMG’s annual bonus program—a standout part of our total compensation offering and an opportunity to share in our success. Bonus awards are informed by individual impact and performance, as well as team and company results, and are subject to applicable program terms.
Professional Development: Keep growing through learning and development programs, mentorship opportunities, and support for career advancement.
Generous Time Off: Take the time you need to recharge, connect with loved ones, and enjoy life outside work.
Parental Leave: Receive paid parental leave during life’s important family moments.
Retirement Benefits: Build for your future with competitive retirement benefits, including employer contributions or matching where applicable.
Fertility and Family Support: Access fertility and family-building benefits for eligible employees and their spouses or partners.
Healthcare: Choose from medical, dental, and vision coverage designed to support you and your family.
Pet Insurance: Access optional coverage for the four-legged members of your family.
Lifestyle Spending Account: Receive company-funded support for eligible health and well-being expenses.
Commuter Benefits: Access support for your commute where available.
Volunteering Opportunities: Receive eight paid hours each year to give back to your community.
AI Tools and Training: Access enterprise AI tools and ongoing training that helps PMGers use AI effectively, creatively, and responsibly.
Our benefits and compensation programs may vary by location and eligibility and are subject to applicable plan terms. We’ll share full details during the hiring process.
What Sets Us Apart
Being part of PMG means joining a company culture that’s unmatched in digital. We're dedicated to working hard to serve our employees and clients, delivering value, results, and innovation—which often requires true grit and agility. We believe in taking care of ourselves and each other to continuously improve in every way.
In alignment with our core values to be inclusive and always change for the better, PMG is committed to creating a more diverse and inclusive culture, and we are proud to be an equal opportunity employer. We believe that we only change for the better by bringing diverse perspectives to our company. PMG recruits, employs, trains, compensates, and promotes regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
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