Summary of the Technical SEO Lead job at iGaming Idol

About NEXT.io 

NEXT.io is a global media and events company connecting the people, ideas and businesses shaping the future of iGaming and emerging industries.

Through our international media platforms, industry-leading events and innovative content, we create meaningful connections, share insights and drive industries forward.

We're an ambitious, creative and collaborative team that's constantly evolving, exploring new opportunities and building what's NEXT.

The role

You'll own the technical SEO of every NEXT.io site: how pages get crawled, rendered, indexed and measured. You'll sit in the web team, report to our Web Master, and work closely with our full-stack developer and the editorial team.

The shared platform is still being built. That means you help decide how SEO works across all our sites from the start, instead of cleaning up after launch.

We care less about how many tools you know and more about how you find problems. When traffic drops or a page won't index, we want someone who works out why, proves it with data, and gets it fixed

What you'll work on

• Audits and fixes. Audit next.io and NEXTPredict, rank what you find by impact, and work through the list. Some fixes you'll make yourself in WordPress, others you'll hand to the developer with a clear brief.
• SEO defaults for the platform. Set the rules every new site inherits: templates, schema, sitemaps, canonicals, and how archives and tag pages are handled. A change at platform level reaches every site, so it has to be right.
• International SEO. Plan hreflang, URL structure and indexing for the Spanish and Portuguese editions, including what happens to existing English URLs when translations go live.
• News SEO. Help our news content show up in Google News and Top Stories, with correct NewsArticle schema and sensible handling of freshness and updates.
• Site speed. Keep Core Web Vitals healthy on a stack that uses Cloudflare for caching and edge optimisation. When a page is slow, work out whether the cause is code, a plugin or a setting.
• Tracking. Own GA4, GTM, consent mode v2 and Search Console. Make sure ticket clicks, form submissions and sponsor links are counted properly, and that you can show it.
• Reporting. Build reports in Looker Studio that the team actually uses to make decisions.
• Authority and trust. Work on E-E-A-T and link earning in iGaming, a YMYL niche where some content is regulated and needs careful handling.
• AI search. Track how our brands appear in AI Overviews and LLM answers, and what we can do to improve it.

What you'll bring

• 3+ years in technical SEO, ideally on content-heavy or publishing sites.
• A solid grasp of crawling and indexing. You know when to use a 301, a 302, a canonical or a 410, and why blocking a page in robots.txt doesn't keep it out of the index.
• Hands-on WordPress experience beyond installing plugins. You're comfortable with Yoast settings, theme templates and functions.php, and you could add JSON-LD through a hook if needed.
• The ability to read HTML and HTTP responses and find your way around Chrome DevTools.
• Experience setting up GA4 and GTM yourself, and checking that tags actually fire before trusting the numbers.
• Regular use of Screaming Frog, Search Console, Ahrefs or SEMrush, and PageSpeed Insights. Log file analysis is a plus.
• Real examples of results: what you changed, how you measured it, and what happened.
• Clear written English. You'll explain technical issues to editors and developers, and both need to understand you.

Nice to have

• Experience in iGaming, betting, crypto or news publishing.
• Work on multilingual sites.
• Familiarity with Cloudflare caching rules and how edge features can affect rendering.
• Experience with WordPress block themes (Full Site Editing).
• Comfort with Git and staging-to-live workflows.
• SEO for several sites that share one codebase.

What's in it for you? 

• Flexibility that works for you – flexible working hours and a remote-friendly environment built on trust and ownership.
• A voice that matters – we encourage autonomy, welcome fresh ideas and give people the freedom to challenge the status quo.
• Genuinely exciting projects – be part of an ambitious, evolving business where there's always something new happening and opportunities to make an impact.
• A collaborative environment – work alongside talented, approachable people who support one another and celebrate shared successes.
• Room to grow – continuous learning and professional development opportunities, supported by NEXT Academy and other initiatives.
• Additional perks & benefits – a range of benefits designed to support our people, with specific offerings varying depending on your location.
  

Why Join Us?

You will never be just another name on the team list. This role sits at the centre of a fast-growing marketing function. It sets how the team plans, measures and spends, so your work will shape every campaign we run across both sides of the business.