Summary of the SEO Lead, Temporary job at brightwheel

Our Mission and Opportunity

Early education is one of the most important determinants of childhood outcomes, a critical support for working families, and a $175B market that remains underserved by modern technology. Brightwheel is the largest, fastest growing, and most loved platform in early ed, trusted by millions of educators and families every day. We are a three-time Cloud 100 company, backed by top investors including Addition, Bessemer, Emerson Collective, Lowercase Capital, Notable Capital, and Mark Cuban.

Our Team

Our team is passionate, talented, and customer-focused. We embody our Leadership Principles in our work and culture. We are a distributed team with remote employees across every US time zone, as well as select offices in the US and internationally.

Who You Are

We are looking for an experienced, self-directed SEO contractor to accelerate our non-paid traffic and lead generation strategy. This is not a conventional content or SEO coordination role — we are looking for a high-ownership operator who can independently design and execute a full-stack SEO program at a time when we're scaling content production aggressively and navigating a rapidly evolving AI search landscape.

This is a hands-on role. You will own SEO strategy and execution end-to-end — from technical audits and keyword architecture to large-scale AI-assisted content production and AEO (Answer Engine Optimization) — directly impacting our high-intent traffic and MQL targets.

You are a systems thinker who understands how SEO fits into a broader demand generation engine. You are deeply analytical, highly adaptable, and comfortable operating in fast-moving, ambiguous environments. You monitor algorithm changes closely, recalibrate quickly, and bring external best practices into the team.

You have independently managed complex SEO programs without relying heavily on engineering or content teams to drive results.

What You'll Do

• Own and execute SEO strategy across website and content channels, directly impacting high-intent traffic and MQL targets

• Drive and manage large-scale content production (2K+ pages/month target) using AI-powered workflows, with a focus on high-intent audiences — ECE directors, franchise operators, and childcare providers

• Build and optimize content hubs targeting high-value search categories (e.g., state compliance, childcare management, billing & payments)

• Monitor and adapt to major algorithm changes (Google core updates, AI search shifts from ChatGPT/Gemini) and recalibrate strategy and targets accordingly

• Independently lead cross-functional planning sessions with content, product, and analytics teams to align on traffic and conversion goals

• Identify, scope, and champion new SEO/AEO opportunities — from keyword strategy and technical SEO to AI citation optimization — and drive from concept to launch

• Build and present clear performance reporting and strategic recommendations to senior stakeholders

• Coach and share best practices with internal team members on SEO functional skills

What You've Done

• 5–8+ years of SEO experience, ideally in B2B SaaS or a high-growth consumer tech environment

• Proven track record managing complex, end-to-end SEO programs with measurable impact on organic traffic and pipeline

• Deep expertise in technical SEO, content strategy, and AEO (AI search/LLM citation optimization)

• Experience managing high-volume content production workflows, including AI-assisted content at scale

• Strong analytical skills — comfortable pulling and synthesizing data from GA4, Search Console, SEMrush/Ahrefs, and CRM to drive decisions

• Demonstrated ability to independently structure strategic recommendations and present to senior leadership with minimal direction

• Strong cross-functional collaborator — viewed as a thought partner by growth, product, and content peers

• Demonstrated ability to work independently in a remote environment

• Experience in the education, childcare, or SMB SaaS space is a plus; familiarity with franchise or multi-location business models is a plus

Brightwheel is committed to creating a diverse and inclusive work environment and is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

Protecting Our Applicants: Please be aware of recruiting scams impersonating Brightwheel. All legitimate communications come from @mybrightwheel.com addresses, and we never ask for payment or sensitive personal data as part of our hiring process. If you suspect fraudulent contact, reach out to security@mybrightwheel.com. Thank you for helping us keep our applicant community safe.